Small Shoes and Accessories Brand for Babies, Kids, and Toddlers – Prime FBA Seller with Great Reviews
Squeaky Shoes & Accessories Brand is a well-established eCommerce brand that specializes in selling toddler squeaky shoes and various other toddler accessories like teething necklaces. The business operates primarily on the Amazon FBA platform but also has a small percentage of sales through their Shopify website. The products are sourced from Asia and are fully trademarked. The company has a strong net margin of 13% and requires minimal hours of work per week. Expansion opportunities include introducing new products, exploring social media marketing, and tapping into international markets through Amazon. The business is classified as an online retail business and has been in operation since 2014. It currently has 1 employee.
OPERATIONS
The business operates primarily on the Amazon FBA platform, utilizing Fulfilled by Amazon warehouses for inventory management and order fulfillment. The owner invests 5-10 hours per week to check inventory, sales, advertising, and prepare for upcoming orders. Customer service is handled through Amazon and the website. The business can be operated from anywhere with just a phone or laptop.
All products are sourced from Asia and are managed through Fulfilled by Amazon (FBA) warehouses. A small percentage of inventory is shipped to the owner for quality control purposes.
MARKETING AND KEY METRICS
Marketing for the business has primarily been through coupons/giveaways and pay-per-click advertising on Amazon. There is a potential for growth by exploring social media marketing and expanding into international markets. The business has not yet tapped into the potential of social media marketing or the global reach of Amazon. Additionally, brick and mortar boutiques and children stores could be potential sales channels.
The business primarily sells its products through the Amazon FBA platform, with a small percentage of sales through their Shopify website. To drive growth, the business can explore new sales channels such as brick and mortar boutiques and children stores. Additionally, leveraging social media marketing and expanding internationally through Amazon’s global reach are growth opportunities.
Key metrics for the business include repeat orders from parents buying larger sizes or different styles of the squeaky shoes, average sale price of $25.58, and a healthy net margin of 13% in 2019.
The customer base for Squeaky Shoes & Accessories Brand includes parents and caregivers of babies, kids, and toddlers who are looking for high-quality, fun, and functional shoes and accessories. The brand has gained a solid reputation with great reviews, which attracts repeat customers.
BUSINESS MODEL & RESOURCES NEEDED
The business currently has 1 employee who manages inventory, sales, and advertising.
THE INDUSTRY
The baby products industry is a thriving market, and within that market, children’s wear and clothing is a profitable vertical. Squeaky Shoes & Accessories Brand operates within the children’s wear and clothing vertical and specifically focuses on providing toddler squeaky shoes and accessories. The demand for children’s shoes is constant, and the business has the potential to expand its product offerings and target international markets to further grow its presence.
OPPORTUNITIES TO SCALE
There are several scale opportunities for Squeaky Shoes & Accessories Brand. The business can introduce new products in the children’s wear and accessory category, explore social media marketing to reach a wider audience, and expand into international markets through Amazon. For example, Amazon has expanded into Europe, Canada, and Mexico, providing a great potential for growth in those markets. Moreover, the business can also target brick and mortar boutiques and children stores to increase its sales and brand presence.
Asking Price: $225,000
Gross Income: $461,379
Cash Flow: $79,079
Year Established: 2014
Employees: 1
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