Smart Home Tech Enabled Consumer Electronics Brand – Amazon FBA Ecommerce Retailer with Alert Technology
A high-tech company that specializes in smart home technology. They offer smart alerting and notification devices that are designed for multiple recipients, making them ideal for clients in both commercial and residential buildings. The company has seen great success on Amazon with their 12 SKUs, and they offer a unique approach to the smart technology market with their integrated cloud-based solution.
OPERATIONS
The company’s operations mainly focus on placing orders, tracking deliveries, and sending their items to FBA. The owners spend just 20 hours per week on daily operations and most tasks are efficiently handled by Amazon.
All products are designed by the company, manufactured for it, and sold under their brand name. The company’s products are mainly sold on Amazon with 10% of sales coming from their Shopify website.
MARKETING AND KEY METRICS
The company’s primary sales channel is Amazon, which provides 90% of sales. They have spent frugally on PPC ads on Amazon, as well as limited ads on Google and on Microsoft. The company could benefit from a full-scale social media, email, and SMS marketing campaign.
The company could significantly benefit from a full-scale marketing campaign, expansion of their product line, and targeting a B2B market.
The company has an Average Order Value of $55 and enjoys a 4.5 Seller Rating on Amazon. Amazon has given the company other benefits such as listing their 12 SKUs on seller central and being able to send 90% of their shipments through Fulfillment By Amazon.
The company’s customer base mainly consists of homeowners across all age groups and income levels, with rising sales for their commercial alert devices as well.
BUSINESS MODEL & RESOURCES NEEDED
The company does not have any employees outside of the owners, and most tasks are efficiently handled by Amazon.
THE INDUSTRY
Smart home technology is a rapidly expanding field, especially as more consumers invest in wireless connectivity for their homes. The global smart home market is now valued at $99 billion, and this brand has a massively expanding customer base to target in the future.
OPPORTUNITIES TO SCALE
The company has significant scale opportunities, including expanding their product line, enhancing their marketing efforts, and targeting a B2B market. They have two new products in development: an Emergency Button and a Battery Monitor.
Asking Price: $1,800,000
Gross Income: $597,163
Cash Flow: $358,298
Year Established: 2019
Employees: 0
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