Social Savvy Men’s Apparel: DTC Ecommerce Brand with 30% Repeat Order Rate and 200,000 Monthly Unique Visitors
Social Savvy Men’s Apparel is an eCommerce brand that offers a wide range of modern, stylish and quality apparel exclusively for men. Their product line includes trousers, jeans, shorts, tops and track pants made of premium stretch material with a luxury look and long-lasting durability. Their garments are designed to provide a perfect fit and cater to men looking for comfortable, secure and stylish clothing. They have a strong online presence with 200,000+ monthly unique visitors, 186,000+ Instagram followers and 34,000+ Facebook followers. The brand has succeeded in carving out a market share in the fast-growing men’s apparel vertical through a smart marketing strategy, quality products and proactive efforts to develop its customer base.
OPERATIONS
Social Savvy Men’s Apparel has a highly efficient tech stack and manages daily operations through a staff that includes one full-time General Manager and multiple freelancers. They handle daily tasks ranging from customer service to marketing and have a close relationship with their 2 primary suppliers. They have an automated warehouse system in partnership with a 3PL fulfillment center in the Netherlands. They hold an inventory of about $200,000+ worth of products that are designed in-house, manufactured exclusively for the brand and have unique packaging
Social Savvy Men’s Apparel has a strong and trusted relationship with their two primary suppliers who manufacture the products they sell exclusively for the brand. Their fulfillment partner in the Netherlands handles all shipping requirements, and the company maintains about $200,000+ worth of inventory at all times. Their custom packaging is designed exclusively for their products.
MARKETING AND KEY METRICS
Social Savvy Men’s Apparel has leveraged social media and influencer campaigns on platforms such as Facebook, Instagram, TikTok and Google to drive product sales and expand its customer base. They have a strong organic traffic flow to their website and take content development very seriously. This has led to a 30% Repeat Customer Rate and 200,000+ monthly unique visitors across ten different domains. They have also succeeded in building solid brand recognition with 186,000+ Instagram followers, 34,000+ Facebook followers, and a subscriber database of about 120,000+ on email allowing them to reach out and engage with their customer base on a regular basis.
Social Savvy Men’s Apparel has set itself apart in the men’s apparel and accessories eCommerce vertical with its strong social media presence and proactive marketing strategy. With 200,000+ monthly unique visitors and an average order value of $110, their sales remain strong year-round with very little in seasonal factors. They ship more than 200+ orders daily, and their sales soar during holidays thanks to their Black Friday and Christmas discounts.
Social Savvy Men’s Apparel boasts an average order value of $110, a 30% Repeat Customer Rate and a 2022 sales revenue netting around $5.5M, which is 16% above 2021’s revenue. Their Customer Lifetime Value is now $200.
Social Savvy Men’s Apparel targets men between the ages of 18 and 45 looking for modern and comfortable clothing. Given their repeat customer rate of 30%, and their significant customer base with a Customer Lifetime Value of $200, they are becoming increasingly popular among the style-savvy crowd that’s looking for quality, exclusivity, and affordability.
BUSINESS MODEL & RESOURCES NEEDED
Social Savvy Men’s Apparel manages daily operations through a staff that includes one full-time General Manager and multiple freelancers for day to day tasks such as customer service and marketing. The team is available to stay on and continue managing the business for the buyer.
THE INDUSTRY
Social Savvy Men’s Apparel operates in the men’s apparel and accessories eCommerce industry. This is a rapidly growing sector thanks to the modern man’s desire for attractive, stylish and comfortable clothing. This brand has experienced sharp increases in Direct to Consumer sales across Europe, making its mark in the men’s apparel vertical, which is a key segment of the men’s fashion industry. The global men’s trousers market is expected to reach $201 billion by 2028 with an expected growth rate of 5%
OPPORTUNITIES TO SCALE
Social Savvy Men’s Apparel has several opportunities for scale and growth. They have a Return on Ad Spend of 2.5 and an 8.4 overall conversion rate. The company can expand their product line, add more custom designs and explore new marketing channels. There is also significant potential for expansion into new geographic regions, such as Asia, and the Middle East. The brand has received interest in wholesale partnerships if the new owner decides to expand in that direction.
Asking Price: $4,500,000
Gross Income: $5,421,139
Cash Flow: $1,272,648
Year Established: 2018
Employees: 7
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