Software Training Products for Internet Marketers

Software Training Products for Internet Marketers: Monthly & Annual Recurring Revenue

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This opportunity is a unique Software and Training Products offering, designed to help solve the various problems that Internet Marketers face, including the creation of content, acquiring quality backlinks (SEO), driving relevant traffic and growing sales funnels. Many of this company’s solutions are offered on an annual subscription basis, but it also offers others that are either monthly subscriptions or one-time payment options. In business for over 14 years, this company has an email database of over 30,000 satisfied clients and over 5,000 active subscribers to its various products.

OPERATIONS

The business has gone through significant changes over the last 12 months. New management has driven the company using a laser focused and comprehensively quality-focused approach aimed at sustainable profitability and customer retention, rather than simply looking at top line sales growth. The business model has shifted from targeting monthly subscriptions to promoting annual subscriptions. This has increased Net Income from 39% in 2017 to 66% as of the TTM ending September 2019. This has also driven customer churn down from 15% to less than 4%. Now that management has “right-sized” expenses, the focus is being turned back to sales and promotion, which, in itself, is completely limited to email blasts to its database of over 30,000 individuals. There is currently little to no other advertising plan in place to drive sales, creating a huge opportunity for a new owner to market via PPC, social media, and so much more.

The supply and logistics aspect of this business primarily deals with the delivery of software and training products to customers. The products are delivered digitally, eliminating the need for physical supply chain management.

MARKETING AND KEY METRICS

The marketing strategy of the company primarily revolves around email blasts to its database of over 30,000 individuals. Currently, there is no other advertising plan in place to drive sales, which presents a significant growth opportunity for a new owner to explore PPC, social media, and other digital marketing channels.

The sales channel of this business primarily relies on email blasts to its existing database. However, there is a significant growth opportunity to explore other sales channels such as PPC advertising, social media marketing, and partnerships with industry influencers.

The key metrics for this business include monthly recurring revenue, annual recurring revenue, customer acquisition cost, customer lifetime value, churn rate, and customer satisfaction ratings.

The customer base of this business consists of internet marketers who are looking for software solutions and training products to improve their online marketing strategies. The business has over 30,000 satisfied clients and over 5,000 active subscribers.

BUSINESS MODEL & RESOURCES NEEDED

The human resources aspect of this business is managed by a team of experts who specialize in software development, content creation, customer support, and marketing.

THE INDUSTRY

This business operates in the online software and training industry for internet marketers. The industry is highly competitive and constantly evolving, with companies offering a wide range of solutions for internet marketing needs. Examples of other companies in this industry include HubSpot, Moz, and SEMrush.

OPPORTUNITIES TO SCALE

There are several scale opportunities for this business, including expanding the product offerings, targeting new customer segments, exploring new sales channels, and expanding internationally. For example, the business can develop additional software tools or training courses to cater to specific niches within the internet marketing industry.

Asking Price: $1,300,000
Gross Income: $567,321
Cash Flow: $472,124
Year Established: 2005
Employees: 1

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