Start and Build Your Own Ecommerce Brand: 100% Dropship Niche Jewelry, Apparel & Accessories with a Strong Recurring Customer Rate
This online business is a swiftly growing retailer that offers spirituality inspired jewelry and accessories. They operate on a strong drop ship model and carry almost 700 niche SKUs, including apparel, backpacks, jewelry, footwear, and home goods. They have a 11.92% recurring customer rate, a strong social media following, and a dynamic media mix that generates a 16x ROAS.
OPERATIONS
The current ownership of this business spends up to 15 hours per week overseeing staff coordination, customer concerns, order fulfillment, ad spending, and payroll. These tasks could be easily handed over to a VA supervisor with eCommerce experience to minimize owner involvement.
The business operates on a dropship model, which minimizes the need for physical inventory and allows for easy scalability. They currently sell their products on popular eCommerce platforms such as Amazon, Target, and eBay.
MARKETING AND KEY METRICS
There are opportunities to improve marketing by implementing an SEO strategy and paid advertising across social media and Google. Thought leadership practices, influencer marketing, and sales channel diversification could also contribute to lasting growth.
Expanding sales through popular eCommerce hubs such as Amazon, Target, and eBay, as well as international sales, could drive further growth. Additionally, developing new designs and an in-house brand may lead to wider appeal.
The business currently has a 11.92% recurring customer rate, 27,388 newsletter subscribers, 9,178 Facebook followers, and 2,841 Instagram followers. Their brand website draws an average of 69,304+ visitors, leading to enviable returns.
The business caters to a wide audience interested in spirituality inspired jewelry and accessories. They have a strong recurring customer rate and a significant following on social media.
BUSINESS MODEL & RESOURCES NEEDED
The business has a team of 7 employees in place, including a support manager, virtual assistant, Facebook manager, fulfillment manager, newsletter writer, quality control specialist, and social media content creator. These employees are fully trained and keep the company running smoothly.
THE INDUSTRY
The jewelry industry is valued at $278.5 billion and is expected to continue growing. This business has made a name for themselves in spiritual and special gifts, jewelry, and more. 95% of jewelry sales are predicted to be completed online by 2040.
OPPORTUNITIES TO SCALE
Opportunities for scale include implementing an SEO strategy, paid advertising, thought leadership practices, influencer marketing, sales channel diversification, and expanding the jewelry offerings. The global trend towards eCommerce shopping and the booming jewelry market offer promising opportunities.
Asking Price: $229,000
Gross Income: $890,126
Cash Flow: $110,027
Year Established: 2018
Employees: 8
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