Start Your Own Private Label Ecommerce Company in the Beauty and Personal Care Industry
This is a private label ecommerce company that sells branded beauty and personal care products in the category of bath and shower consumables. The company offers a variety of shower exfoliation and cleaning products, microfiber towels, and soap dispensing items which are well-reviewed and ranked on Amazon. Founded in 2015, the company generated approximately $165,000 in TTM earnings. The primary sales channel is Amazon. However, the company has a website for driving additional sales. Since inventory is placed with Amazon’s Fulfilled by Amazon program, as well as their suppliers, the company does not need warehouse or office space to run their operations. There are 16 SKUs for this retailer & they plan to release one more. They can be operated from any location.
OPERATIONS
The primary sales channel for this company is Amazon, but it also has a website that helps drive additional sales growth. The company’s product line consists of 16 SKUs, with one more in production. Since inventory is placed with Amazon’s Fulfilled by Amazon (FBA) program and those of its suppliers, the company does not require warehouse or office space to run current operations, allowing a new owner a great deal of flexibility from both a location and scale perspective. The company can be operated from any location, and by not having the overhead, capital expenditures, or other headaches of a warehouse, the new owner can focus on scale.
Since inventory is placed with Amazon’s Fulfilled by Amazon program, as well as those of its suppliers, the company does not require warehouse or office space to run current operations – allowing a new owner a great deal of flexibility from both location and scale perspective.
MARKETING AND KEY METRICS
The company has an attractive and well-designed website that drives additional sales growth. The primary marketing channel is Amazon, and more efforts in developing this could help grow the company’s sales. Additional opportunities include the development of wholesale distribution, a retail arm, and more social media engagement.
The company’s primary sales channel is Amazon.com, with the website driving additional sales growth. They can further develop their own eCommerce website by developing an SEM plan accordingly, which would help increase the company’s sales.
The company has 16 SKUs, with one more in development. They are placing inventory with Amazon’s Fulfilled by Amazon program as well as those of its suppliers. The company generated roughly $165,000 in TTM Earnings.
The company’s target market is anyone interested in beauty and personal care products, including both men and women. Since their products are evergreen in nature with little to no seasonality, they have a broad customer base.
BUSINESS MODEL & RESOURCES NEEDED
The company has two employees and can be operated by remote.
THE INDUSTRY
The company belongs to the beauty and personal care industry, which is worth $93.5 billion globally. The beauty and personal care products are evergreen in nature with little to no seasonality, making it a highly desirable niche. The products are consumed by almost every individual globally, and the demand for these products is increasing day by day. Some examples of other successful online businesses in this industry include Sephora, Sephora Direct, ULTA Beauty, and many others.
OPPORTUNITIES TO SCALE
The company can be further developed in many ways immediately after acquisition, including expanding the product lines such as developing additional products in the existing categories served. The company can grow internationally by using multiple Amazon FBA platforms located worldwide. Additional opportunities for this business include the development of wholesale distribution, a retail arm, and more social media engagement, and expanding the category line using the valuable brand already developed.
Asking Price: $545,000
Gross Income: $618,000
Cash Flow: $160,000
Year Established: 2015
Employees: 2
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