Subscription-Based Amazon PPC Agency with Proprietary Automation, Management, and Reporting Tool
This target is a well-established Amazon PPC Agency that is essentially a hands-off operation with minimal overhead requirements. It provides a stable recurring revenue base to ownership, with the ability to white-label and partner with other service providers down the road. The agency offers a proprietary Amazon marketing optimization tool and reports that were built in-house for customers.
OPERATIONS
The agency operates primarily through its proprietary Amazon PPC Automation and Management Reporting Tool. The tool is highly specialized and requires minimal employee involvement. The agency also offers white-label solutions for other service providers.
The agency does not require supply or logistics as it primarily offers a service.
MARKETING AND KEY METRICS
The agency currently relies on organic search for its marketing efforts. However, there is an opportunity to spin up paid media opportunities to increase revenue.
The agency currently operates through subscriptions and white-label partnerships. There is a potential for growth by engaging in active marketing, expanding the white-label model, and developing an expanded and tailored product offering.
The key metrics for this agency include recurring revenue from subscriptions, white-label partnerships with other service providers, and customer satisfaction based on the effectiveness of the PPC automation and reporting tool.
The customer base for this agency consists of Amazon Seller Central eCommerce Retailers who are looking for PPC management solutions. The agency has a stable recurring revenue base from its subscription model.
BUSINESS MODEL & RESOURCES NEEDED
The agency currently does not have any official employees, but it has an experienced freelance support staff in place since 2015.
THE INDUSTRY
The agency operates in the e-commerce industry, specifically focusing on providing PPC management services for Amazon Seller Central eCommerce Retailers. The industry is highly competitive, with many sellers relying on PPC advertising for their success on the Amazon platform. Examples of similar businesses in the industry include other Amazon PPC agencies and software providers.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this agency. By actively marketing the service, expanding the white-label model to more service providers, and developing new product offerings, the agency can generate instant revenue growth. Re-engaging with lead providers is also a strategy for growth.
Asking Price: $150,000
Gross Income: $73,535
Cash Flow: $48,379
Year Established: 2015
Employees: 1
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