Subscription-Based B2B Lead Generation Company with Expertise in LinkedIn Marketing Strategies

This company offers lead generation services to B2B clients with a focus on LinkedIn marketing strategies. With over 700 clients and 200 active clients, the company has a 110% YOY growth rate and earns an average of $500 per contract per month. The company makes revenue through 3- or 6-month subscriptions that ensure profitable results, which account for 95% of total revenue. Other earnings come from white-labeling the product to ad agency partners. Currently, 95% of leads come from LinkedIn, but there is potential to extend to Twitter and Facebook.

OPERATIONS

The team of 25 contractors includes 2 large brand account managers, 10 account managers, 3 sales representatives, 1 operations manager, 1 customer support supervisor, 2 writers, and 1 email specialist. Ownership works an average of 20 hours a week and manages online subscriptions, LinkedIn advertisements, and customer satisfaction tracking. The business is responsible for building-out marketing channels.

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MARKETING AND KEY METRICS

Social media marketing is currently the focus for the company and can be extended to social media channels such as LinkedIn, Twitter, and Facebook. The company could also take advantage of its market share and become an industry leader.

The company does particularly well on Amazon, where they have a 4.9 Stars Seller Rating, regularly earn Best-Seller and Choice Badges, and most of their items offer Prime, 2 Day Shipping. The company also lists the highest number of SKUs, 792, on Amazon, compared to 715 on their own website, and 614 on eBay.Currently, revenue comes mainly from subscription services, although the business could expand into Twitter and Facebook to grow both their audience and growth rate.

The company’s main metrics are the number of leads generated per month, client satisfaction, and market share.

The company’s clients come from a wide variety of industries and are focused on B2B marketing. Some of their clients include Uber, Forbes, Nike, and other household brands.

BUSINESS MODEL & RESOURCES NEEDED

The company has 25 contractors that make up the skilled team, with a mix of large brand account managers, smaller account managers, sales representatives, and an operations manager.

THE INDUSTRY

Lead generation through LinkedIn is a growing industry, and there are few large, recognizable players in the space. The company has worked with Forbes, Uber, and Nike, amongst others, and has made a name for itself internationally.

OPPORTUNITIES TO SCALE

Developing additional relationships with medium to large ad agencies could bring a flood of new business as these agencies represent multiple accounts and large businesses that could instantly scale this offering. There is an opportunity to become a leader in the industry.

Asking Price: $705,000
Gross Income: $755,539
Cash Flow: $158,365
Year Established: 2019
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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