Subscription-based Video Streaming Portfolio for Haircutting & Hair-related Projects – 75% Retention Rate
This business offers a niche entertainment streaming service for paid subscribers, focusing on haircutting videos and hair-related projects. With a strong retention rate of 75%, the company has gained a solid reputation in the industry. They have recently expanded their services with a video download option, attracting a growing number of subscribers. The business operates as an easily run entity, leveraging word-of-mouth marketing and promotional videos to attract new customers. The company has potential for scale and growth, with opportunities to expand into other genres and crowdsource content from creators. They have a diverse customer base and operate with a subscription-based model.
OPERATIONS
The business operates a subscription-based website and streaming service, delivering haircutting videos and hair-related content to paid subscribers. The owner spends approximately six hours per week on editing videos, managing social media accounts, and creating promotional materials. The company uses contractors for on-screen talent and video shoots.
The business operates as a digital platform, requiring minimal supply and logistics. Content is delivered online to subscribers through the subscription site and video download store.
MARKETING AND KEY METRICS
The company primarily markets through word-of-mouth and promotional videos on their YouTube channel. They also have a strong presence on Instagram and have potential to expand their marketing efforts to other social media platforms such as TikTok and Pinterest.
The business primarily operates through its subscription website, attracting customers through word-of-mouth and promotional videos. They have potential for growth by expanding their marketing efforts to other social media platforms and partnering with influencers. The addition of the video download store has already shown promise in generating revenue and attracting new customers.
Key metrics for this business include customer retention rate, number of subscribers, website traffic, and revenue generated from subscriptions and video downloads.
The business has a diverse customer base of paid subscribers who are interested in haircutting videos and hair-related projects. They also have a growing email database of 1,700 users. The brand’s promotional videos on YouTube have helped attract new customers and increase awareness.
BUSINESS MODEL & RESOURCES NEEDED
The business currently relies on independent contractors for on-screen talent and video shoots. The owner handles editing, social media management, and promotional activities. The company could potentially expand its team as it grows.
THE INDUSTRY
The online entertainment and streaming industry is a rapidly growing sector, with video streaming becoming the leading form of in-home entertainment. The demand for specialized content, such as haircutting videos and hair-related projects, is increasing. The market is dominated by major streaming platforms, but niche streaming services are gaining popularity. Examples of successful companies in this industry include MasterClass, Skillshare, and Fitbod.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business. They can expand their content offerings to other genres and crowdsource content from creators. The platform could also offer on-demand paid talent services and create premium content for an additional fee. Additionally, the business could explore partnerships with other content creators looking for an established platform.
Asking Price: $559,000
Gross Income: $188,390
Cash Flow: $174,390
Year Established: 2019
Employees: 3
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