Successful 10 Year Online Vacation and Entertainment Agency – 5 Star TripAdvisor Rating & Worldwide Sales
An online vacation package entertainment agency that offers VIP experiences to travelers in Cancun, Mexico and other destinations worldwide. They provide boat parties, Coco Bongo shows and disco, yacht rentals, day clubs, and premium nightlife packages. They have a 5-star rating on TripAdvisor and have demonstrated a 14% YoY growth rate. They cater to customers traveling for various purposes, including spring break, wedding celebrations, bachelor parties, and anniversaries.
OPERATIONS
The company’s website is fully automated and handles day-to-day operations, accepting online bookings, providing itineraries that travelers choose from, and handling customer service. Their services have evolved to cover more destinations, as well as adding more offerings like the Coco Bongo Show & Disco, boat parties, and beach clubs. Their marketing strategy includes a mix of social media platforms, email newsletters, PPC campaigns, and SEO. The owner spends 8-12 hours a week overseeing operations.
Since the company’s services are delivered online/virtually, there are no physical logistics involved. For delivering premium nightlife experiences, they partner with venues in their service areas, which adds to their credibility in these destinations.
MARKETING AND KEY METRICS
This company utilizes a combination of marketing tactics to expand customer reach which includes social media platforms, email newsletters, PPC ad spends, and remarketing display ads. The company also posts regularly on their social media sites to engage with customers. In addition, their website has been fully optimized for SEO and has a healthy 44,000+ unique monthly visitors.
The company primarily uses online channels to sell its offerings, which include its website, social media, and email marketing. As online vacation policies continue to be popular, the company can easily target customers who are looking for uniquely tailored vacations.All sales are done through Amazon’s Seller Central platform.
The company has demonstrated impressive YoY growth rates of 14%. They hold a 5-star rating on TripAdvisor and have received the Trip Advisor Certificate of Excellence for the past 5 years, which honors businesses achieving outstanding reviews. They have 300+ reviews on all TripAdvisor platforms.
The company caters to individuals and various groups that they target through digital marketing and travel agencies. The company appeals to young adults and families, planning their next vacation in hotspots like Cancun, Mexico, Hawaii, and the Caribbean.
BUSINESS MODEL & RESOURCES NEEDED
The company’s operations are primarily run by the owner and one employee who oversees day-to-day operations. As the business scales, additional human resources may be necessary.
THE INDUSTRY
The online vacation industry has been boosted by travelers’ needs for customized and immersive experiences to fully enjoy their vacations. Online bookings brought in an estimated $817 billion last year alone, accounting for the majority of the industry’s total revenue, which is valued at $1.2 trillion. The agency caters to individuals and groups traveling for celebrations, weddings, and spa vacations in its primary markets, Cancun, Playa Del Carmen, Puerto Vallarta, and Cabo San Lucas.
OPPORTUNITIES TO SCALE
As the online vacation industry continues to grow, the company can quickly expand to other destinations worldwide, replicating its proven business model in new markets. The scalable potential of this business is significant, given that the demand for this type of personal, customized vacation planning remains strong.
Asking Price: $750,000
Gross Income: $463,723
Cash Flow: $212,668
Year Established: 2012
Employees: 5
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