Ten-Year Digital Agency: Website Development, Brand Creation, SEO, Digital Marketing with $60K Average Order Value
This 10-year-old digital agency specializes in website development, brand creation, SEO, and digital marketing. They have a strong portfolio of work and a high average order value of $60,000. With 30 active clients, they have established strong ties in the industry and have room for further growth.
OPERATIONS
The agency offers services in website development for both desktop and mobile, user design, and brand identity creation. They focus on delivering quality work and networking with larger companies to secure new clients. The current owner handles high-level client queries, business development, sales, workflow management, contractor support, bookkeeping, and digital marketing for 2 clients.
The agency works with skilled contractors to complete all incoming projects. They have one full-time website developer who manages all website building projects. Supply and logistics focus on delivering high-quality work to clients.
MARKETING AND KEY METRICS
The company relies on word-of-mouth and minimal advertising to attract customers. They have the potential to expand their client base by utilizing affiliate marketing, brand building techniques, and advertising on platforms like Instagram, Facebook, and LinkedIn. SEO improvement is currently being worked on.
The agency is growing with minimal advertising and relies on word-of-mouth referrals. They have established strong ties in the industry that can be utilized to attract more customers. Expanding into affiliate marketing, brand building techniques, and utilizing platforms like Instagram, Facebook, and LinkedIn can further boost sales.
The key metrics for this business include average order value, number of active clients, retention rate, customer satisfaction, and revenue growth.
The agency serves a diverse range of industries and clients, including startups, blogs, and established companies. Their target audience includes anyone looking to establish a credible, inviting, and user-friendly website to support their business.
BUSINESS MODEL & RESOURCES NEEDED
The company has one full-time employee, a website developer, who manages all website building projects. The current owner handles high-level client queries, business development, sales, workflow management, contractor support, bookkeeping, and digital marketing for 2 clients.
THE INDUSTRY
The digital agency industry is booming as businesses move online and startups emerge. The demand for website development, brand creation, SEO, and digital marketing services is high across various industries. Examples of companies in this industry include web development agencies, digital marketing agencies, and SEO companies.
OPPORTUNITIES TO SCALE
There are scale opportunities for this agency by adding new customers to their already strong portfolio. As businesses increasingly move online and more startups emerge, the demand for website development, brand creation, SEO, and digital marketing services is expected to grow. The agency can also expand their service offerings beyond website development, such as offering social media management, content marketing, and e-commerce solutions.
Asking Price: $395,000
Gross Income: $216,908
Cash Flow: $108,526
Year Established: 2011
Employees: 1
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