Thriving 14 Year Ecommerce Jewelry Brand with Amazon FBA as Primary Sales Channel and Over 300 SKUs

This 14-year-old eCommerce brand creates customized, sentimentally meaningful pieces of Sterling Silver jewelry that make ideal gifts. With more than 300 SKUs, the company now boasts a 100% positive lifetime seller rating on Amazon. The majority of their sales are focused on gift items for occasions throughout the year, with their products ranging between $35 to $45. Their business focuses on Amazon as its primary sales channel but sees untapped potential to grow through marketing campaigns on social media, affiliate partnerships, and B2B offerings. With the scale opportunities present, especially in the $480 billion jewelry industry, this company has abundant potential for growth.

OPERATIONS

Since its purchase by its current owners in 2019, this brand has developed five new, individually branded jewelry collections, with more than 30 new pieces of jewelry. The company has a team of designers and assemblers in place along with strong logistics and supply chain management to support the adding of additional SKUs, which are currently in development. Creative packaging design has played a critical role in customer satisfaction with the brand.

This eCommerce Brand has a dedicated team of designers and assemblers in place along with strong logistics and supply chain management that support the development of new products, the expansion of their SKU count, and the efficient delivery of finished products to customers.

MARKETING AND KEY METRICS

The brand’s customers have given the company a 5.0 Seller Rating on Amazon and have driven word-of-mouth referrals. The owners have optimized their PPC program, word-of-mouth referrals, but lack the marketing and ecommerce experience to take advantage of selling through other channels. A team with this experience has significant growth potential for the company.

The brand currently caters to the majority of sales focused on the Amazon platform, leaving plenty of growth potential through the addition of new marketing channels such as social media, affiliate partnerships, and B2B

This 14-year-old company has $8.6 million in revenue, with cash flow of $2.35 million. The company has 300 SKUs 60 additional products currently in development.

The company’s customer base is focused on those who want customized, sentimentally meaningful Sterling Silver jewelry as gifts.

BUSINESS MODEL & RESOURCES NEEDED

Their human capital is made up of a team of designers, assemblers, and administration, which includes 17 employees.

THE INDUSTRY

Jewelry is one of the most financially buoyant industries globally, with sales projected to grow to $480 billion by 2025. This company sells customized, sentimentally meaningful pieces of Sterling Silver jewelry that make ideal gifts, forming part of the trend toward diversification within the industry.

OPPORTUNITIES TO SCALE

This company has significant scale opportunities in the jewelry industry, with the potential to expand its SKU count as it develops new products. It also has untapped growth potential through marketing campaigns beyond their current Amazon focus.

Asking Price: $10,100,000
Gross Income: $8,619,201
Cash Flow: $2,351,995
Year Established: 2008
Employees: 17

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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