Thriving Amazon FBA Vitamins and Supplements Brand with 100,000 Product Reviews and 46% Repeat Order Rate Growing Year on Year with High Margins
This Amazon FBA business specializes in high-quality vitamins and supplements made from natural ingredients. They have over 100,000 product reviews on Amazon and maintain a 5-star account rating. Their repeat order rate is 46%, and they are seeing growth in year-over-year margins.
OPERATIONS
The company conducts thorough market research and surveys to determine which products to launch. They manufacture all their products in the United States using FDA-approved facilities and strict quality controls. Sales are divided between their website and Amazon, with products shipped via FBA.
All products are manufactured in the United States in FDA-approved facilities with strict quality controls. All products are sold under the company’s brand name, and all products are shipped via FBA.
MARKETING AND KEY METRICS
The company focuses primarily on Sponsored Ad campaigns on Amazon, taking advantage of the platform’s extensive reach. They also have a popular health blog that gets updated weekly, and they use social media platforms like Instagram and Pinterest and an SEO program to improve their online ranking.
Sales are split between the company’s website and Amazon, with Amazon making up 98% of sales. They currently have a Best Seller Badge for one of their offers, with over 50,000 product reviews on this product alone. They have also introduced a Subscription program, boosting their repeat customer rate from 15% to 43%.
The company has achieved a 46% repeat order rate and has over 100,000 product reviews on Amazon. They achieve a 43% return customer rate on their website, and 65% of their customers are women looking for nutritional support in various health areas. Their Average Order Value is $50.
The company’s customer base ranges from 18 to 65+, with 65% of customers being women. Their customers come to the brand looking for nutritional support for weight loss, anti-aging, hair growth, gut health, and general health. They have achieved a 46% repeat order rate and a 43% return customer rate on their website.
BUSINESS MODEL & RESOURCES NEEDED
The company employs 12 independent contractors, including a director of operations, two graphic designers, a marketing director, product manager, and two customer service specialists. The owner is also willing to remain involved under the right conditions.
THE INDUSTRY
The supplements industry has seen significant growth in recent years, with consumers prioritizing health and wellness. This has resulted in sales of $33.7 billion in retail vitamins, minerals, and supplements. The company’s focus on high-quality, natural ingredients has resonated with customers, and their products are particularly popular in the immune system, stress support and gut health verticals.
OPPORTUNITIES TO SCALE
The company has a wide range of new products in development, with 39 SKUs currently available. They plan to scale existing products and launch new ones while expanding into different verticals such as gummies and powders. They have been contacted by numerous distributors interested in wholesaling their products, and they plan to get into retail and start a wholesale program.
Asking Price: $16,000,000
Gross Income: $15,774,466
Cash Flow: $3,145,429
Year Established: 2018
Employees: 12
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