Two Brand Skincare Ecommerce Retailer on Amazon FBA
This company is a leading Health and Beauty eCommerce retailer, offering a range of proprietary skincare products under two strong brand names. With a focus on top quality, effective formulations, this eCommerce business has consistently delivered excellent growth year on year.
OPERATIONS
The company operates exclusively in the eCommerce space, leveraging Amazon FBA to fulfill orders, and with great success. Through investment in the right inventory and excellent customer relations, the company has established itself as a player on both Amazon and other online marketplaces.
Remote fulfillment using the Amazon FBA platform means that a minimal physical footprint is required, keeping overhead costs low.With exclusive manufacturing contracts with choice suppliers, the company keeps its working capital fluid with no obligation to guarantee performance.
MARKETING AND KEY METRICS
Marketing efforts focus primarily on Amazon and other online marketplaces, with additional sales platforms like Wal-Mart and CVS rounding out the portfolio of growth opportunities.
Marketing efforts focus primarily on Amazon and other online marketplaces, with additional sales platforms like Wal-Mart and CVS rounding out the portfolio of growth opportunities.
Several #1 Best Sellers on Amazon with 99% Positive Seller Ratings and an average 4.5 Star Product Review Rating for all SKUs. The company makes $190.27 per ticket on its own website.
This eCommerce retailer has a broad demographic of customers interested in health and beauty products, and has cultivated a dedicated customer base through excellent service and high-quality products.
BUSINESS MODEL & RESOURCES NEEDED
The company requires no specific prior experience in the skincare and beauty segments, with a complete operations manual detailing SOPs for every task performed by every position in the company. Shipping primarily using the Fulfilled by Amazon (FBA) logistics platform means that the product supply chain is streamlined and efficient, keeping staffing to a minimum.
THE INDUSTRY
The beauty industry is a rapidly growing sector, with increasing numbers of consumers opting for natural, proprietary formulations in their skincare routines. Organic and environmentally friendly brands such as the two offered by this eCommerce company are in increasingly high demand due to increased awareness of the ingredients in personal care products.
OPPORTUNITIES TO SCALE
With standing invitations from Amazon to multiple international channels, and additional sales platforms like Wal-Mart and CVS round out a very attractive scale opportunity in terms of market channel diversification and incremental growth. With additional product lines, such as hair and makeup, there are plenty of available growth opportunities for the enterprising buyer.
Asking Price: $4,700,000
Gross Income: $2,949,594
Cash Flow: $989,305
Year Established: 2015
Employees: 6
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