Two Brands of Argan Oil: An Internet Company Focused on Health and Beauty Products
This 6-year-old eCommerce company represents two seasoned brands in the Health & Beauty space that utilize the beautifying properties of Argan Oil. Argan oil is 100% organic and chemical-free. The company sells Argan oil in different forms, such as culinary Argan oil, Argan shampoo, Argan conditioner, Argan hair masque, Argan lipstick, Argan mascara, and Argan lip gloss. This eCommerce company is the largest worldwide seller of Eco-Certified Argan Oil. The product categories are primarily served in the United States, Canada, Australia, United Kingdom, and European Union.
OPERATIONS
The company uses Eco-Certified, Organic Argan Oil in all its products. The brand’s elegance provides consumers with proprietary imaging that reflects quality, sustainability, and effectiveness. With 2 separate brands, the company has a whole host of growth opportunities available. Amazon represents a growth opportunity for the company, which is not the primary sales generator. The products can also be sold to distributors, retailers, and big box stores using a sales force.
The company uses Eco-Certified, organic Argan Oil in all its products. The products are sourced from Moroccan farmers. The company provides 24/7 customer support and has a warehouse in the United States to ensure faster shipping.
MARKETING AND KEY METRICS
The product categories are primarily served by this eCommerce company to women. Natural, organic skin, hair, and lips products are in high demand, making this category red hot. The company’s social media presence is strong.
The company sells its products primarily through DTC channels. The products can also be sold to distributors, retailers, and big box stores using a sales force. Amazon represents a growth opportunity for the company.The business generates revenue through its website, wholesale, and various marketplaces including Amazon and eBay. It has not yet started selling internationally, but there are immediate opportunities to sell products via Amazon’s various platforms around the world.
The repeat customer rate is over 65%. The company has an email list of 400,000 and solid engagements on social media. The Amazon account is present but ripe for big expansion as it is not the focus at the moment. The current gross income of the company is $9,801,364, and the cash flow is $1,758,835. The company’s year of establishment is 2011, and it has two employees.
The company primarily sells to women who are interested in natural and organic products for their skin, hair, and lips. The company’s repeat customer rate is over 65%
BUSINESS MODEL & RESOURCES NEEDED
The company has two employees.
THE INDUSTRY
The Health & Beauty Products industry is growing rapidly. The global beauty industry is expected to reach $800 billion by 2025, with a CAGR of 5.7% from 2020 to 2025. The Argan Oil market is expected to grow at a CAGR of 15.58% from 2020 to 2025. The major players in this market are Coco Oil, Josie Maran Cosmetics, and Argania Vita.
OPPORTUNITIES TO SCALE
The current value propositions for this company are clear: 2 Branded Consumer Product Lines; Worldwide #1 Best Seller of Eco-Certified Argan Oil; Solid Profit Margins that can be increased through additional DTC channels, Over 6 years old, Natural, Organic Skin, Hair and Lips products are in high demand worldwide; 65-70% Repeat Customer Rate; Email List of 400,000; Social Media Presence with solid Engagement; Amazon Account is present but ripe for big expansion as it is not the focus at the moment. With 2 separate brands and a whole host of growth opportunities, this company is ripe for an investor to come in and use the foundation built to create a great deal of additional value.
Asking Price: $7,000,000
Gross Income: $9,801,364
Cash Flow: $1,758,835
Year Established: 2011
Employees: 2
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