Two Brands of Ecommerce Retailers Selling Nutritional Supplements and Jewelry Products with Amazon Sales
This eCommerce retailer features two strong brands in jewelry and nutritional supplements. The average order value for jewelry on Amazon is $156 and is even higher at $230 on the company’s website. The supplement brand has a high repeat customer rate and year-round consistency in sales margins. The business has massive potential for scale and growth through expanding marketing efforts, creating more SKUs, leveraging social media and influencer marketing. The company is well-positioned to bring success to a lucky new buyer.
OPERATIONS
Current ownership dedicates 10-20 hours per week to maintaining and growing these two brands. This includes updating the websites, creating listings, tending to the SEO and PPC campaigns, optimizing and creating Amazon listings, assisting in customer service needs, sourcing new products, and posting to social media.
The company leverages exclusive vendors, Amazon’s FBA and FBM capabilities, and unique vendors to store and ship inventory out of Amazon facilities. This allows the company to operate efficiently and run daily operations from anywhere with an internet connection.
MARKETING AND KEY METRICS
Social media and influencer marketing campaigns can be highly effective in promoting both supplement and jewelry brands. The company carries extraordinary Amazon Seller Ratings of 5 stars and 100% positive lifetime reviews. Expansion overseas is also an option through Amazon’s FBA Platforms and targeted social media campaigns.
Additional growth opportunities in this industry include expanding social media efforts, creating more SKU lines, and increasing influencer marketing efforts. Expanding to offline retailers such as gyms and yoga studios could also be beneficial for the supplement brand.
The jewelry brand has an average order value of $230 on its website and of $156 on Amazon. The supplement brand boasts a high repeat customer rate and consistent sales margins throughout the year. The company has over 1,007 cumulative SKUs and the potential for increasing revenue by expanding SKU lines.
The customer base consists of individuals interested in health and wellness and aesthetics. It is well-established and has strong repeat customer rates.
BUSINESS MODEL & RESOURCES NEEDED
The company has one full-time virtual assistant based in the Philippines who processes jewelry orders across platforms, populates the Instagram page, and handles customer concerns.
THE INDUSTRY
This company operates in the health and wellness industry with its nutritional supplement brand and in the lifestyle industry with its jewelry brand. It caters to individuals interested in maintaining their health and appearance. With expanding customer interest in healthy and sustainable lifestyle choices, the company is poised to continue growing in this lucrative field.
OPPORTUNITIES TO SCALE
The company has the potential for immense scale and growth, including optimizing both websites and Amazon storefronts, increasing marketing efforts such as social media, paid media, and influencer marketing, and creating additional SKUs. It could expand more overseas via Amazon’s FBA platforms and also leverage Instagram, Facebook, and Pinterest (jewelry) and Facebook, Instagram, and Twitter (supplements) to amplify their marketing efforts.
Asking Price: $505,000
Gross Income: $399,685
Cash Flow: $144,377
Year Established: 2006
Employees: 1
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