Two High-Growth Brands in the Sports and Fitness Space – Amazon FBA Business
This is a high-growth, multi-branded consumer product eCommerce company that specializes in the Amazon and Shopify sales channels in multiple countries. They offer a range of sports, outdoors, and fitness products, including microfiber towels, swimming goggles, and more. All products are shipped through Amazon Prime, and the branding is elegant and memorable.
OPERATIONS
The company is primarily focused on selling products through Amazon FBA and Shopify storefronts. It has a solid financial track record and consistently grows month over month. In order to achieve this growth, the company has developed great infrastructure and processes on the Amazon platform. The products sold have 64 separate listings that can generate consistent cash flow throughout the year without seasonality issues.
The company’s products are shipped through Amazon Prime, which eliminates the need for warehouse space and other 3PL costs. The company has great relationships with suppliers and manufacturers, which is key to maintaining a reliable inventory and fulfilling orders in a timely manner.
MARKETING AND KEY METRICS
The company has developed an elegant and memorable branding strategy that implies product quality, sustainability, and effectiveness, and it focuses on the Amazon FBA and Shopify sales channels. The company uses social media and email marketing to drive traffic and encourage sales.
The company primarily sells its products through the Amazon FBA and Shopify channels. Sales are driven through social media and email marketing campaigns. The company has a great reputation for quality and effectiveness, which contributes to its strong customer base.
The key metrics that track the performance of this online business are total revenue, cash flow, gross income, and customer acquisition costs. These metrics are used to determine how well the business is performing.
The customer base for this online business is highly engaged and loyal. Customers are mainly sports enthusiasts and fitness enthusiasts who are looking for high-quality and effective products. The company has a great reputation for sustainability and product quality, which encourages repeat sales and word-of-mouth referrals.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has three employees who are dedicated to marketing, product development, and customer service. The team is highly skilled and has a great work ethic, which contributes to the company’s ongoing success.
THE INDUSTRY
The Amazon FBA and eCommerce industry is a highly competitive and fast-growing space with many opportunities for expansion and growth. The industry is divided into many segments, with the company specializing in sports, outdoors, and fitness products. Some examples of successful companies in this space include Fitbit, Garmin, and MyFitnessPal.
OPPORTUNITIES TO SCALE
The company has two separate brands and a range of scale opportunities that could attract a new owner and create additional value. For instance, it could expand its product line in the sports, outdoors, and fitness space or focus on developing new products in related segments. It could also expand into new markets, such as Brazil or China.
Asking Price: $2,200,000
Gross Income: $1,457,701
Cash Flow: $555,281
Year Established: 2014
Employees: 3
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