UK-Based Brand of FDA-Approved Blue Light Eyeglasses Enjoying 350% Growth in Website-Based Sales
This company is an eCommerce business based in the United Kingdom that offers FDA-approved blue light eyeglasses. Their unique eyeglasses help reduce headaches and improve sleep quality by blocking blue light from electronic devices. They have received outstanding reviews from customers for their effectiveness in reducing sore eyes and migraines. With a 350% year-over-year growth rate and a loyal customer base, this brand has experienced significant success. They leverage social media and email marketing to drive traffic and sales, and have a 75% gross margin. The company has opportunities for expansion into other markets and product diversification.
OPERATIONS
The company operates primarily through their Shopify website, selling 45 different SKUs of FDA-approved blue light eyeglasses. Their products are sourced through a Chinese agent and shipped by a reliable third-party logistics provider. Sales are steady year-round, without seasonal variations. They utilize a strategic marketing mix of paid advertising on platforms like Google and Facebook, as well as organic traffic from social media platforms. They also have an effective email marketing campaign that leverages a large email database to engage with customers.
The company sources their products through a Chinese agent and stocks around 2,000 pieces. Shipments are handled by a reliable third-party logistics provider. The supply and logistics process is efficient and allows for steady and healthy sales throughout the year.
MARKETING AND KEY METRICS
The company employs a strategic marketing mix, utilizing paid advertising on platforms like Google and Facebook, as well as organic traffic from social media platforms such as Instagram and Facebook. They also run ads on sites like Snapchat and TikTok. Their marketing efforts have been successful, resulting in an average of over 40,000 monthly website visits and a large email database of over 35,000 addresses. They send out three emails per week, offering discounts, educational advice, and building rapport with their audience.
Currently, sales for this business are primarily conducted in the United Kingdom. However, there is an opportunity for expansion into the United States market, which could significantly increase revenues. The company could also explore offering different styles of glasses with the blue light tint to further expand their product offerings and customer base.
The key metrics for this business include a 350% year-over-year growth rate, a social media following of over 12,300, an email database of over 35,000, and an average order value of $40. The company has a 75% gross margin and averages 50 shipments per day. Their website receives over 40,000 monthly visits and their email marketing campaign receives positive feedback and interactions.
The company’s customer base consists mainly of women between the ages of 16 and 32 who spend long hours in front of electronic devices. They have created a loyal customer base through effective influencer campaigns and positive word-of-mouth reviews. Customers appreciate the style and effectiveness of the glasses in reducing headaches and improving sleep quality.
BUSINESS MODEL & RESOURCES NEEDED
The company is currently staffed by three contractors, including a customer service agent, and agencies to handle Google and Facebook ads. The seller currently spends 50 hours per week running the business, but the incoming buyer could potentially keep the seller on as a consultant post-acquisition to minimize their workload.
THE INDUSTRY
The blue light eyeglasses industry is rapidly growing, driven by the increasing use of electronic devices that emit blue light. This company specifically targets individuals who spend long hours in front of screens, experiencing headaches and sore eyes. The demand for blue light eyeglasses is expected to continue rising as remote work and screen usage become more prevalent. Examples of other companies in this industry include Felix Gray and Gunnar Optiks.
OPPORTUNITIES TO SCALE
This business has significant scale opportunities. They can expand into new markets, such as the United States, to increase sales. They can also add new SKUs, offering different styles of glasses with the blue light tint to appeal to a wider audience. Additionally, they can diversify their product offerings to include sleep aids, headache treatments, and other related products. By implementing SEO strategies and expanding their blog content, they can also attract more organic traffic and expand their customer base.
Asking Price: $850,000
Gross Income: $912,487
Cash Flow: $252,678
Year Established: 2019
Employees: 4
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