Unique Anime & Car-Themed Apparel Business With Loyal Buyer Base and Strong Social Presence
A unique online business that combines anime and cars to create themed apparel, mystery boxes, and accessories. With a strong social media presence and over a million followers across their accounts, this enterprise has a notable Average Order Value and a repeat order rate of 40%. Their primary demographic is male vehicle fans between the ages of 18-40. They have successfully acquired a licensing deal with the Yu-gi-oh brand, earning them over $683,000 in profit. With several scale opportunities in the future, improving SEO, exploring Tiktok, and expanding to Amazon, the asking price is $1,700,000, with a cash flow of $503,587, and established in 2015 with 3 employees.
OPERATIONS
The business offers unique apparel, vehicle floor mats, backpacks, and mystery boxes with a focus on anime and cars. With a product line of 150 SKUs, the company uses their superb social media marketing tactics and a repeat order rate of 40% to sustain their growth.
The company has lightweight and efficient management, relying on their social media to sell their products. They have not yet shifted to Amazon but sell in multiple countries worldwide.
MARKETING AND KEY METRICS
With over a million followers across their accounts, the brand engages two posts a day, establishes thoughtful marketing campaigns, and uses several sales channels to attain a monthly profit of approximately $15,000. They also have unique marketing strategies like an app with over 10,000 subscribers.
The company could focus on building its SEO plan by adding keywords to product titles and descriptions. Currently, they have not expanded to Tiktok or Amazon, which could be game-changers if implemented. Attending auto trade shows and launching events, embracing their vehicle theme, could help to attract new customers and raise their AOV.
The company has achieved an Average Order Value of $87, and a repeat order rate of 40%. They make use of their 300,000 email contacts and 25,000 text contacts to keep their customers informed and engaged.
Their demographic is male vehicle fans between the ages of 18-40, with a loyal customer base of 40% repeat orders and a monthly average of 7,000 views.
BUSINESS MODEL & RESOURCES NEEDED
The company is well-managed with only three employees.
THE INDUSTRY
The company is an anime and vehicle enthusiast eCommerce brand, with a unique product line that merges both markets to create highly appealing designs. They have successfully acquired a licensing deal with the Yu-gi-oh brand, earning them over $683,000 in profits. By focusing on adding promising new SKUs to their product line and expanding to Amazon, they can better embrace their vehicle theme to attract more customers and increase high-value sales. Moreover, launching unique events to draw attention to their brand and furthering partnerships with other brands can boost their prominent position within the market.
OPPORTUNITIES TO SCALE
The company has several scale opportunities that include improving their marketing campaign by building their SEO plan, adding keywords to titles, and exploring Tiktok. The firm could venture into Amazon, expand to other countries, attend auto trade shows, launch unique giveaways, like car events, pursue licensing deals with other brands, featuring classic anime titles in their product line, and adding high-value car products to their product line.
Asking Price: $1,700,000
Gross Income: $5,012,906
Cash Flow: $503,587
Year Established: 2015
Employees: 3
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