Unique Oral Care Brand with Exceptional Ecommerce Presence
This unique ecommerce company specializes in oral care products, offering a revolutionary hands-free dental cleaning device invented by the company’s founders. The device simultaneously cleans all teeth at once using a mouthpiece and proprietary liquid toothpaste. In addition to the core product, the company also offers cross-sells such as teeth whitening products. With a subscription-based platform, the business has a strong customer base and sees significant monthly website traffic. The brand presentation and reputation are top-notch, making it a valuable player in the oral care industry.
OPERATIONS
The company operates primarily through its own direct-to-consumer website, offering subscription-based sales of its dental cleaning device and related products. The website attracts 55,000 unique visitors per month and maintains an $82 average ticket value. The business also has a strong social media presence and celebrity product endorsements, paving the way for potential expansion into Amazon, wholesale, and brick-and-mortar channels. New product development and supplier relationships provide opportunities for growth and diversification.
The company has established supplier relationships for its core product and related items. This allows for efficient supply chain management and ensures a steady inventory of products. The business utilizes remote fulfillment to deliver products to customers.
MARKETING AND KEY METRICS
With excellent brand presentation and a strong reputation, the company has established itself as a leader in the oral care space. The business utilizes celebrity product endorsements and social media marketing to promote its products. Opportunities for marketing expansion include partnering with influencers, expanding social media presence, and leveraging Amazon’s Subscribe & Save program.
Currently, the company primarily sells its products through its own direct-to-consumer website. However, there are significant opportunities for growth through expansion into other sales channels such as Amazon, wholesale partnerships, and brick-and-mortar retail. By leveraging these channels, the company can reach a wider customer base and increase sales.
Key metrics for this business include monthly unique visitors to the company’s website, average ticket value, subscription renewal rate, customer acquisition costs, and customer lifetime value. These metrics help to assess the overall performance and profitability of the business.
The customer base for this ecommerce company consists of individuals who are seeking innovative and convenient solutions for dental hygiene. With a strong brand, excellent reputation, and loyal customer following, the business has built a solid customer base. Target customers include individuals who prioritize oral care, those who are looking for hands-free dental cleaning solutions, and individuals interested in teeth whitening products.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has 2 employees involved in day-to-day operations. As the business grows and scales, additional human resources may be needed to support operations, customer service, and marketing efforts.
THE INDUSTRY
The oral care industry is a rapidly growing sector, driven by consumer demand for innovative and convenient dental hygiene products. This ecommerce company is at the forefront of this industry, offering a unique hands-free dental cleaning device that addresses a common problem faced by individuals worldwide. The industry also includes other players such as traditional toothpaste manufacturers, dental clinics, and oral care subscription services. Examples of successful companies in the industry include Quip and Burst.
OPPORTUNITIES TO SCALE
The scale opportunities for this online business are significant. By expanding into Amazon and other online marketplaces, the company can tap into a larger customer base and increase sales volume. Additionally, introducing new product lines, such as a kids’ line or improved teeth whitening offerings, can attract new customers and drive growth. International expansion is also a possibility to further scale the business.
Asking Price: $275,000
Gross Income: $341,824
Cash Flow: $100,000
Year Established: 2018
Employees: 2
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