Valuable Video Personalization SaaS Business with Intellectual Property
This high-growth SaaS business in the video software space specializes in video personalization & offers a cloud-based video creation, editing & social personalization platform. The company has significant IP with competitors all achieving valuations of over $100 Million USD.
OPERATIONS
Their primary sales channel is through webinars & direct sales. Recently, to scale this channel efforts have been made to automate webinars building a library of high-converting playbacks while hiring staff to administer these auto-playbacks. With conversions remaining steady, this means the new owner does not have to be an expert with webinar sales. Additionally, the sales team is expanding providing significant upside for a new owner who has experience building a sales force.
No specific information provided.
MARKETING AND KEY METRICS
The business primarily uses webinars and direct sales for marketing.
Recently, efforts have been made to automate webinars, building a library of high-converting playbacks while hiring staff to administer these auto-playbacks.
This company has everything smart entrepreneurs, investors and lenders are looking for in an M&A opportunity: High Growth, Proprietary IP, Loyal Customers, Highly Scalable, Recurring Revenue and Verifiable Financials.
No specific information provided.
BUSINESS MODEL & RESOURCES NEEDED
The business has 6 employees.
THE INDUSTRY
The company operates in the video software space. With developments in this space, demand for video personalization software is expected to increase, driven by the growing need for marketing video content. Examples of companies operating in this space include Vidyard, Wistia, and HapYak.
OPPORTUNITIES TO SCALE
There are several additional opportunities to scale the business, including testing PPC traffic, leveraging content marketing & optimizing pricing. On the pricing optimization side, tests are being conducted that could potentially increase revenues by 2-4x. The business has also closed a deal with an affiliate partner to go into effect in May of this year that would have a huge impact on revenue through the promotion of the site.
Asking Price: $2,565,000
Gross Income: $855,500
Cash Flow: $570,000
Year Established: 2015
Employees: 6
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