Vegan-Friendly Apparel and Accessory Retailer: On-Trend and Ready to Sell
This eCommerce retailer specializes in the trending vegan segment of the fashion industry, offering a range of branded products such as apparel, accessories, drinkware, and decals. With a polished, modern online storefront powered by Shopify and a proprietary product lineup, this company is poised for continued growth through expansion into new sales channels such as Amazon and eBay. The highly-automated, low-overhead business model requires minimal working capital and boasts fast inventory turns, making it an attractive investment opportunity.
OPERATIONS
Utilizing a remote fulfillment model, this eCommerce retailer requires minimal staffing and overhead expenses to maintain profitable growth in the vegan fashion industry. The business is built on a modern eCommerce platform, allowing for seamless integration into new sales channels and easy expansion. A primary focus on organic search traffic has contributed to the company’s continued success thus far, supplemented by Facebook and Instagram advertising campaigns and limited selling on Amazon. The highly-automated business model makes this a low-risk, high-reward investment opportunity.
Through a remote fulfillment model and a low inventory minimum on-hand quantity model, this eCommerce retailer minimizes supply chain risks and keeps overhead expenses to a minimum. The company’s lean operations model ensures low working capital requirements and fast inventory turns, providing a scalable business model for continued growth.
MARKETING AND KEY METRICS
Marketing efforts for this eCommerce retailer have largely been organic, with a focus on search engine optimization (SEO) and compelling product offerings to attract a loyal customer base. Advertising efforts on Facebook and Instagram have been modest but successful, with plans to scale these efforts and roll out expanded sales on Amazon in the near future. The company’s high-profit margins and growing market demand contribute to the brand’s allure for investors.
With a wide variety of products in the trendy vegan fashion industry, this eCommerce retailer has the potential to expand into multiple sales channels including Amazon, eBay, Jet, and Buy. The highly-automated business model ensures that the brand’s expansion into new channels can be easily managed with minimal overhead expenses, while potential revenue streams grow significantly.
Key metrics for this eCommerce retailer include the number of monthly unique visitors to the website, conversion rates, customer acquisition cost (CAC), cost per click (CPC) for advertising efforts, and inventory turnover rate. Particularly relevant to investors are the gross revenue, net income, and cash flow figures, which show steady growth and a high-profit margin in the trending vegan fashion industry.
The customer base for this eCommerce retailer is primarily comprised of socially-conscious consumers looking for ethically-produced and sustainable clothing and accessories. With a focus on the trendy vegan fashion industry, this company caters to a growing audience concerned with the impact of their purchases on the environment and animal welfare.
BUSINESS MODEL & RESOURCES NEEDED
Despite continued growth since its inception in 2016, this eCommerce retailer requires minimal staffing thanks to an automated business model that relies heavily on remote fulfillment. With only one employee currently on staff, operations can be easily managed by almost any buyer from almost anywhere in the world. A buyer with experience in eCommerce operation could continue to manage the business or build out a team as needed.
THE INDUSTRY
The vegan fashion industry is a growing segment of the fashion industry that caters to environmentally conscious consumers seeking ethically-produced, sustainable clothing and accessories. With a focus on using plant-based materials and avoiding animal-derived materials, vegan fashion brands appeal to a growing audience concerned with both animal welfare and environmental sustainability. Notable examples of successful vegan fashion brands include Matt & Nat, Stella McCartney, and Brave Gentleman.
OPPORTUNITIES TO SCALE
Investors in this eCommerce retailer have a significant opportunity to scale the business through expansion into new sales channels such as Amazon and eBay, as well as additional advertising efforts on Facebook and Instagram, and possible integration into physical retail spaces. A buyer with expertise in search engine optimization (SEO) could also boost the company’s organic search traffic and maximize its earnings potential.
Asking Price: $44,000
Gross Income: $73,408
Cash Flow: $12,847
Year Established: 2016
Employees: 1
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
