Vintage Farmhouse Decor Brand with 100% Year-over-Year Growth
Vintage Farmhouse Home Decor eCommerce Brand is a stylish and tranquil online retailer that offers rustic and vintage farmhouse décor. With in-house designs and exclusive products, this brand has attracted a loyal customer base and received fantastic customer appraisals on Amazon. The company focuses on selling its products through its Shopify site and Amazon.com. With a 100% year-over-year growth rate, this eCommerce brand has proven to be successful in the home décor industry.
OPERATIONS
The operations of Vintage Farmhouse Home Decor eCommerce Brand are minimal and require only 10-15 hours of work per week. The primary tasks include product development, restocking, customer service, and managing PPC ads. The company sources its products from three suppliers in China and maintains inventory of approximately 3-4 months. The majority of sales are generated through Amazon’s FBA services.
Vintage Farmhouse Home Decor eCommerce Brand sources its products from three suppliers in China. The suppliers construct the brand’s personalized products with hand-made fonts and in-house designs. All products are sold under the brand name, and farmhouse soap dispensers represent 65% of all sales. The company utilizes Amazon’s FBA services for shipping and maintains an inventory of approximately 3-4 months.
MARKETING AND KEY METRICS
Vintage Farmhouse Home Decor eCommerce Brand utilizes a mix of paid and organic traffic for marketing. The company focuses on running PPC ads on Amazon and has a presence on Facebook and Instagram with over 2,500 followers. The brand has a 4.5 Seller Rating on Amazon and offers Amazon Prime shipping to customers. There is potential for growth through expanding sales internationally, utilizing other eCommerce sites, and streamlining wholesale channels.
Vintage Farmhouse Home Decor eCommerce Brand primarily sells its products through Amazon, which has a continuously growing user base. The company has the potential to expand sales internationally, utilize other popular eCommerce sites such as Walmart and Etsy, and streamline wholesale channels. By introducing new product designs and launching new SKUs, the company can further expand its sales channel and drive growth.
The key metrics for Vintage Farmhouse Home Decor eCommerce Brand include a 100% year-over-year growth rate, a 4.5 Seller Rating on Amazon, and an average order value of $27. The brand has 13 SKUs and has received excellent customer appraisals on Amazon for all its products.
Vintage Farmhouse Home Decor eCommerce Brand has a loyal customer base that appreciates its specialized and unique home décor items. The company has received excellent customer appraisals on Amazon, with all products having a 4.5 Star rating or higher. Customers are attracted to the brand’s farmhouse look and feel, which appeals to the growing cottagecore aesthetic and hometown design.
BUSINESS MODEL & RESOURCES NEEDED
The current owner of Vintage Farmhouse Home Decor eCommerce Brand spends 10-15 hours per week running the business. There are two employees involved in the operations of the company.
THE INDUSTRY
The home décor industry is valued at $616 billion in 2019 and is expected to rise to $838 billion by 2027. Vintage Farmhouse Home Decor eCommerce Brand operates in the niche market of rustic and vintage farmhouse décor. The company has successfully connected with customers who are looking for specialized and unique home décor items. Their farmhouse look and feel have appealed to the growing cottagecore aesthetic and hometown design.
OPPORTUNITIES TO SCALE
Vintage Farmhouse Home Decor eCommerce Brand has scale opportunities through expanding sales internationally, utilizing other eCommerce sites such as Walmart and Etsy, streamlining wholesale channels, and introducing new product designs and SKUs. By implementing a new social media marketing campaign, Influencer Marketing, and enhancing SEO and blog content, the brand can increase brand awareness and customer return rates.
Asking Price: $359,000
Gross Income: $392,694
Cash Flow: $119,770
Year Established: 2019
Employees: 2
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