Women’s Apparel Brand – Waist Trainers, Wraps, and Body Glove – High Repeat Order Rate and Strong Social Following
This eCommerce apparel brand specializes in shapewear products for women, including waist trainers, wraps, and body gloves. With a focus on promoting self-worth and body positivity, the company has built a strong social following by using social media to expand their customer base and drive sales. The brand has found success within the lucrative shapewear market, which is projected to reach $3.8 billion by 2025. They have a diverse range of SKUs and offer training education through their YouTube channel and active Facebook Group. The company employs various marketing tactics, including email campaigns, PPC ads, and affiliate marketing. Their efforts have resulted in an Average Order Value of $78 and a growing repeat customer rate. The company operates in an evergreen niche with strong growth potential, and there are opportunities for scaling through expanding their product offerings, partnering with other platforms, and increasing their social media reach. The business is highly automated, requiring minimal owner involvement. Established in 2017, the company has experienced significant growth and has a team of contractors handling key aspects of the operations.
OPERATIONS
The company operates in the eCommerce space, selling shapewear apparel for women through their website. They have a diverse range of SKUs, including waist trainers, wraps, and body gloves. The company emphasizes the importance of promoting self-worth and body positivity and offers training education through their YouTube channel and Facebook Group. They utilize various marketing tactics, including email campaigns, PPC ads, and affiliate marketing, to attract new customers. The business is highly automated, with contractors managing SEO, customer service, and order fulfillment. The current owner spends approximately 5 hours per week overseeing PPC ads and inventory orders. With an Average Order Value of $78, the company ships 125 orders per day. The target customer demographic is women between the ages of 20-40, with a strong appeal to Spanish customers in the U.S.
The company’s supply and logistics operations are efficiently managed through contractors. They handle order fulfillment, ensuring smooth packaging and shipping processes. The company maintains inventory levels and places quarterly orders to meet customer demand. With a highly automated business model, the current owner spends minimal time managing supply and logistics.
MARKETING AND KEY METRICS
The company utilizes various marketing tactics to attract new customers and drive sales. They have a large email database of 54,000+ subscribers and run email marketing campaigns, including flash sales. They also run PPC ads on Facebook and Google to increase revenue. The company has an affiliate marketing campaign that pays a 10% commission to affiliates. They benefit from organic traffic generated through their SEO program and blog. Their social media presence, including their YouTube channel and Facebook Group, also drives organic traffic to their website and helps in building a community around their products. The company has demonstrated strong marketing strategies, resulting in an average of 80,000+ unique visitors to their website and an increasing repeat customer rate.
The company utilizes various sales channels, including their website, social media platforms, email marketing campaigns, PPC ads, and affiliate marketing. They have a strong social following, with a YouTube channel and Facebook Group that drive organic traffic and engage with their customer base. They have room for growth by expanding their social media reach to new platforms and partnering with other online marketplaces such as Amazon and Walmart. The company’s marketing efforts, including email campaigns and PPC ads, contribute to their sales growth. They also offer training education and foster a sense of community, creating additional opportunities for sales growth through repeat purchases and customer referrals.
The company’s key metrics include an Average Order Value of $78, shipping 125 orders per day, and a repeat customer rate that recently increased from 23% to 29%. They have an email database of 54,000+ subscribers, a YouTube channel with 182,000+ subscribers, and a Facebook Group with 32,000+ members. The company’s marketing efforts, including email campaigns, PPC ads, and affiliate marketing, contribute to their revenue growth. Their social media presence plays a significant role in driving organic traffic to their website and engaging with their customer base.
The company’s target customer base consists of women between the ages of 20-40, with a particular appeal to Spanish customers in the U.S. Their products, including waist trainers, wraps, and body gloves, cater to women looking to shape and enhance their bodies. The company’s emphasis on promoting self-worth and body positivity has resonated with their customer base and contributed to their strong social following. The company’s marketing efforts, including email campaigns and PPC ads, attract new customers and drive sales. Their average order value indicates that customers are willing to invest in their products.
BUSINESS MODEL & RESOURCES NEEDED
The company’s human resources requirements are largely fulfilled through contractors. They handle key aspects of the operations, including SEO, customer service, and order fulfillment. The current owner spends approximately 5 hours per week overseeing the operations and manages PPC ads and quarterly inventory orders. The highly automated business model allows for streamlined operations and minimal owner involvement.
THE INDUSTRY
The shapewear industry is a fast-growing and highly lucrative market with a projected value of $3.8 billion by 2025. Shapewear is a popular type of undergarment designed to alter the wearer’s body shape. The industry has seen significant growth due to advances in shapewear fabrics and product innovations that cover different body areas, such as the tummy, buttocks, and thighs. The market has also benefited from influencer and celebrity endorsement, and the role of social media in driving sales is evident. Women, particularly those in the working world, use shapewear to maintain their bodies in perfect shape and enhance their appearance. The company operates within this industry niche, focusing on waist trainers, wraps, and body gloves for women.
OPPORTUNITIES TO SCALE
The company has significant scale opportunities for growth. They can expand their product offerings by adding their SKUs onto platforms like Amazon and Walmart, introducing new products such as tummy slimming creams, and implementing a sizing program. They can also bring on a coach to work with customers and help them achieve their waist training goals. Expanding their social media reach to new platforms like TikTok can further increase their visibility and attract new customers. The business’s highly automated model allows for scalability without requiring significant additional resources.
Asking Price: $1,800,000
Gross Income: $3,400,534
Cash Flow: $576,278
Year Established: 2017
Employees: 1
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