women active wear

Women’s Athleisure Wear Ecommerce Brand: Strong Instagram Following & Brand Ambassador Program

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Our eCommerce brand specializes in women’s athleisure wear, offering stylish and comfortable activewear for women of all ages. We have a strong following on Instagram and have developed a brand ambassador program that has brought in talented individuals to promote our brand. With 29 high-performing SKUs and a 65% profit margin, our business has experienced great success.

OPERATIONS

We have built our brand through social media campaigns and collaborations with top influencers in the industry. This has helped us reach a wide audience and attract a highly engaged following. We also have a successful brand ambassador program, which has generated valuable word-of-mouth traffic and high repeat customer rates.

We work closely with suppliers to plan for bulk orders and ensure timely delivery of our products. Our current inventory consists of over 2,000 pieces of activewear, and we ship 5-50 shipments per day. As the business grows, we may consider hiring a communications manager or operations assistant to streamline supply and logistics processes.

MARKETING AND KEY METRICS

Our marketing efforts primarily focus on social media, particularly Instagram. We regularly feature customer stories, respond to direct messages, and post marketing content. These efforts have driven significant traffic to our website and helped us build a strong customer base. We see opportunities for growth through expanding our presence on other social media platforms and digital marketing initiatives.

Our primary sales channel is through our Shopify website. However, there are growth opportunities available by diversifying to other online shopping platforms such as Amazon and Target. We may also consider expanding to retail sales through brick-and-mortar stores. With the growing demand for athleisure wear, there is a great potential for sales channel expansion and continued growth.

Our key metrics include the number of Instagram followers, engagement rates on social media, website traffic, conversion rates, and repeat customer rates. These metrics help us track the success of our marketing and business strategies and make informed decisions for growth.

Our customer base consists of women aged 18 to 45 who have an interest in health and wellness, fitness, and online shopping. These are individuals who prioritize comfort and style in their activewear choices. Through our social media campaigns and influencer collaborations, we have been able to reach a wide audience and attract customers with a disposable income.

BUSINESS MODEL & RESOURCES NEEDED

The owner-operator of the business currently spends 30-40 hours per week managing the business. This includes reaching out to influencers, maintaining relationships with current influencers, communicating with suppliers, promoting the ambassador program, and fulfilling orders. As the business scales, there may be opportunities to hire additional staff to support these tasks.

THE INDUSTRY

The women’s athleisure wear industry has experienced significant growth as women have become more active and embraced leisurewear as daily apparel. This industry caters to women of all ages who seek stylish and comfortable activewear. Examples of successful companies in this industry include Lululemon, Athleta, and Outdoor Voices.

OPPORTUNITIES TO SCALE

There are several scale opportunities for this business. Firstly, expanding our presence on other social media platforms such as TikTok, Pinterest, Twitter, and Facebook can increase brand exposure and reach new customers. Additionally, diversifying to other online shopping platforms and exploring retail partnerships can open up new sales avenues. Finally, introducing new product lines such as shoes, bags, and water bottles can further enhance our product offering.

Asking Price: $685,000
Gross Income: $338,056
Cash Flow: $182,628
Year Established: 2019
Employees: 1

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