Women’s Fashion & Accessories Retailer – $108K AOV, 120K Uniques/Month, 108K Email Subscribers, & Strong Affiliate Program

This profitable eCommerce brand is an authority in the premium leather bags, shoes, and jewelry vertical for women.

OPERATIONS

This eCommerce retailer uses a hybrid inventory model and launching collections with a pre-order model with a pre-order period that allows management to obtain an estimate of the bestselling items as well as the necessary stock to produce for the launch itself.

The company maintains 25-35% of its daily sales in stock throughout warehouses in Portugal and the US. All remaining orders do not have associated stock and are shipped from an agent’s warehouse in China.

MARKETING AND KEY METRICS

The company has a strong affiliate program with over 200 products for sale on its website with an average order value of $136. The company has 108,000 email subscribers and 120,000 uniques per month.

The company sells its products through its website and has tremendous scale opportunities by expanding its marketing efforts to additional geos, increasing international sales. Additionally, adding accessories could quickly increase the repeat customer rate and introduce a new audience to the company.

The company’s average order value is $136 with over 200 products for sale on its website. It has 108,000 email subscribers and 120,000 uniques per month.

This online business targets women who are looking for premium leather bags, shoes, and jewelry.

BUSINESS MODEL & RESOURCES NEEDED

The business currently has only two warehouses worldwide, and a combined team of five employees, none of whom have an eCommerce or sales background.

THE INDUSTRY

This online business is in the fashion e-commerce industry for women’s leather bags, shoes, and jewelry. The business has tremendous scale opportunities, including international expansion, adding men’s collections, and introducing vegan leather lines.

OPPORTUNITIES TO SCALE

The company has tremendous scale opportunities including international expansion, offering a men’s collection, introducing vegan leather lines, and new collections. It can also add secondary platforms such as Amazon to provide an additional revenue stream.

Asking Price: $550,000
Gross Income: $1,234,287
Cash Flow: $210,496
Year Established: 2017
Employees: 4

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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