Women’s Shapewear Brand with 46,000 Instagram Followers and 29% Repeat Order Rate
This eCommerce brand specializes in selling waist trainers, wraps, body gloves, and more in the women’s shapewear market. With over 46,000 followers on Instagram and a 29% repeat order rate, they have gained a dedicated following. Their product offerings include 11 premium waist trainers and a wide variety of product variations and patterns, totaling 350 SKUs. The company focuses on promoting self-love, femininity, and body acceptance, and has built a community around their brand.
OPERATIONS
The company operates primarily online, leveraging various social media channels and email marketing to drive traffic and sales. They have a high rate of organic traffic and also use paid advertisements on platforms like Google and Facebook. The company also partners with influencers to extend their reach. They have a strong presence on Instagram, Facebook, YouTube, and maintain an email database with over 54,000 subscribers. The company utilizes Klaviyo to set up email flows and engage with their customer base.
The company manages its supply chain and logistics to ensure timely delivery of products to customers. They work with suppliers to source their shapewear products and have established processes to handle inventory management, packaging, and shipping.
MARKETING AND KEY METRICS
The company’s marketing strategy involves a combination of organic and paid channels. They run advertisements on Google and Facebook, have an affiliates program, and partner with influencers. They also use SEO and content marketing to attract customers and maintain a strong presence on social media platforms. They have a significant following on Instagram, Facebook, and YouTube.
The company sells its products primarily through its eCommerce website. They have experienced strong growth in sales through their existing channels, such as social media and email marketing. To further expand their sales channels, they could consider selling on online marketplaces like Amazon, Walmart, and eBay. They could also explore new social media platforms like TikTok to reach a wider audience.
Key metrics for this business include the number of Instagram followers, repeat order rate, average order value, website traffic, and email subscriber count.
The company’s customer base consists of women who are interested in shapewear and improving their body image. They have a dedicated following on social media and a high rate of repeat customers, indicating a satisfied customer base. Their products cater to different body types, providing options for a wide range of customers.
BUSINESS MODEL & RESOURCES NEEDED
The company has a team of employees responsible for various aspects of the business, including product sourcing, marketing, customer service, and operations. They also work with external partners, such as influencers and agencies, to support their marketing efforts.
THE INDUSTRY
The shapewear industry is a growing sector within the fashion and beauty industry. It has gained popularity in recent years, fueled by endorsement from influencers and celebrities. Shapewear helps women improve their confidence and body image by providing shaping and support. The global market for shapewear was valued at $1.9 billion in 2020, with North America leading in revenue. Other examples of companies in this industry include Spanx, SKIMS, and Maidenform.
OPPORTUNITIES TO SCALE
There are several opportunities for scaling this business. The company could expand its product offerings by adding new products like corsets, tummy slimming creams, and compression wear. They could also offer additional services such as a ‘bootcamp experience’ and sizing program to enhance the customer experience. Expanding onto other online sales channels and optimizing their marketing efforts on platforms like YouTube and TikTok could also drive growth.
Asking Price: $2,900,000
Gross Income: $3,780,534
Cash Flow: $656,816
Year Established: 2017
Employees: 1
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