Youth Sports Subscription Box Ecommerce Brand with Loyal Customer Base and Impressive Revenue Growth
This eCommerce company operates a successful subscription box service in the youth sports sector. They have proprietary sports products that are highly valued by customers, including young baseball and soccer players and their parents. The company ships over 6,000 packages each month, with an 89% recurring customer rate. The business has grown 135% YoY and has a loyal customer base that brings in a lot of referrals. They have a strong presence on social media platforms such as Instagram and Facebook, and 97% of their sales come from subscription boxes. The business is represented by WebsiteClosers.com
OPERATIONS
The company offers youth sports subscription boxes, including a Baseball Subscription Box and a Soccer Subscription Box. These boxes are filled with training aids, apparel, snacks, and accessories related to the sport. The company manufactures all the training aids used in the boxes themselves and has a team in place to manage daily operations, fulfillment, and customer service. They have a large email database and use email marketing to great effect.
To keep customers happy, the company stocks around $500,000+ worth of inventory and has new inventory orders placed each month. The boxes are manufactured for the company and sent directly to their third-party logistics (3PL) partner for shipping. Orders are fulfilled daily on a next-business day shipping schedule in cooperation with the 3PL.
MARKETING AND KEY METRICS
The business uses content creation to attract new subscribers, including social media marketing with strategies to maximize engagement on Instagram and Facebook. They also engage in video marketing on TikTok and YouTube, maintain partnerships with social media influencers, and offer giveaways to help grow their community of athletes.
Sales channels include subscription boxes, the online marketplace for purchasing individual products, and word-of-mouth referrals from happy customers. The company has a loyal customer base that generates a lot of new business. Promotions and campaigns are optimized for high-engagement social media platforms like Instagram and TikTok.
The company has 6,000+ monthly shipments, 89% recurring customer rate, 97% of sales are from subscription boxes, and they have an average order value of $130. They currently have 100,000+ subscribers in their email database, 151,000+ followers on Instagram, 12,000+ followers on Facebook, and 60 products to offer.
Customers are primarily parents with children who play baseball or soccer. The majority of customers are recurring subscribers, and new business often comes from referrals due to customer satisfaction.
BUSINESS MODEL & RESOURCES NEEDED
The company has a full-time customer service representative who also handles procurement and logistics, a full-time content creator and videographer, and a contract customer service agent.
THE INDUSTRY
The youth sports market is a $19.2 billion market in the USA and a $24.9 billion industry globally, with segments that include travel, team membership, equipment, facility construction, and venue rental. Youth sports promote fitness and health, teaching team-building and related skills, and even preparing kids to become professional athletes. This business category is highly popular today and has great growth potential.
OPPORTUNITIES TO SCALE
Opportunities to grow the business include adding new subscription boxes, expanding into new territories, and creating more products for the online marketplace. The company has a loyal customer base and a solid platform for advertising strategies to attract more customers through targeted ads and social media partnerships.
Asking Price: $4,800,000
Gross Income: $4,684,477
Cash Flow: $1,038,862
Year Established: 2015
Employees: 3
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
