Amish Home Decor and Furnishings Specialty Furniture Company – Made in the USA
This is an eCommerce retailer specializing in high-quality, handcrafted Amish furniture and home decor built in the Midwest and drop-shipped directly to local finishers for delivery to the client. With over 2,800 customizable SKUs, shipping to destinations worldwide, this retailer has a reputation for exceptional and reputable products. The company shows an $1,800 average ticket with a 10% repeat customer base.
OPERATIONS
All products are custom and resized or built to the clients’ specifications prior to shipment to a local finisher, a large footprint segment, this furniture business eliminates this need entirely by remaining agile and flexible with no warehouse required. The automated nature of this eCommerce storefront allows a full-time sales associate to handle all customer orders, ensuring smooth and effective operations.
As a dropshipping company, this eCommerce retailer sources handcrafted Amish furniture from over 200 craftsmen. It subsequently resizes, customizes, and ships them directly to clients’ local finisher for immediate delivery.
MARKETING AND KEY METRICS
This furniture business has yet to tap Houzz and other furnishings-specific social and sales channels online. This presents a minimal investment opportunity that has the potential to yield maximum growth for a demographic that is now hugely social and specific to sales channels online. The business sees over 5,700 unique monthly visitors currently on organic traffic alone.
The business currently sees over 5,700 unique monthly visitors on organic traffic alone, and with minimal paid advertising investments, it has the potential to capitalize on even more growth with stronger digital marketing efforts.
The company’s key metrics include an average order value of $1,800 with a 10% repeat customer base. The business has a portfolio of over 2,800 customizable SKUs and has extensively marketed organically.
Made-in-the-USA Furniture Company’s customer base is broad, spanning both domestic and international markets. Notable customer personas include homeowners, independent retailers, architects, interior designers, office managers, real estate developers, and project managers.
BUSINESS MODEL & RESOURCES NEEDED
The fully automated eCommerce storefront ensures smooth operations and a full-time sales associate to handle customer orders. The company has one employee, allowing for a streamlined operation.
THE INDUSTRY
Made-in-the-USA Furniture Company is in the home decor and furnishings industry. This broad niche has a tremendous range of products, including dining to entertainment centers, to fireplaces and outdoor furniture and presents high market share capture opportunities. The company has solidified a reputation for premium and reputable products that position them well across all furnishings categories.
OPPORTUNITIES TO SCALE
Made-in-the-USA Furniture Company with over 2,800 customizable products and an extensive reputation for reputable products presents many opportunities for scalability initiatives. A strategic focus on both domestic and international expansion and more extensive marketing efforts promises great ROI.
Asking Price: $225,000
Gross Income: $556,000
Cash Flow: $62,000
Year Established: 1999
Employees: 1
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