7-Year Established Entertainment Auctions Company: A Prime Opportunity
This successful digital business model offers consumers the chance to win various products through a fun pay-to-participate auction model. Auctions include gift cards and new brand-name consumer products, including popular tech products like iPads and HDTVs. This company has built a large vendor and product base, with over 100 vendor partners and 10,000 unique products for users to bid on.
OPERATIONS
Primary auctions and bidding occur around gift cards and new brand-name consumer products. Winners pay the closing price and have invested bids through buying bid packs. Losers can apply their bids towards a “buy-it-now” functionality, which allows the user to apply all used bids in that auction as a credit toward the retail price of the item, thus paying the company the difference to receive the item.
This company has a large vendor and product base with over 100 vendor partners and 10,000 unique products for users to bid on.
MARKETING AND KEY METRICS
Sales drivers are mostly tied to word of mouth and direct response acquisitions.
Sales drivers are mostly tied to word of mouth and direct response acquisitions.
Over Half a Billion in Retail Sales, Over 3,000,000 Paid Customers, World-Class Brand Recognition, Extensive Merchandise Vendor Base with over 100 Vendors, Robust & Customized Front/Back-End App, Over 360,000 Monthly Visitors
The company has over 3,000,000 paid customers.
BUSINESS MODEL & RESOURCES NEEDED
The company has 17 employees.
THE INDUSTRY
The entertainment auction/penny auction market has consolidated since the initial fanfare of the model, starting back in 2009. For the last couple of years, only two companies (including the target) operate in the space, owning 90%+ of the market. The industry is characterized by a fun pay-to-participate auction model, where users can win a variety of products at prices up to 95% off retail.
OPPORTUNITIES TO SCALE
This business offers a unique, low-competition model that can easily scale and generate a strong monthly cash flow in the right hands.
Asking Price: $8,000,000
Gross Income: $23,288,489
Cash Flow: $4,018,299
Year Established: 2009
Employees: 1
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