high-heeled shoes with pink accessories

High-Growth Women’s Shoe Ecommerce Retail Brand: 60% YOY Growth for 18 Years

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This is an online women’s shoe retailer that exists within an evergreen industry. With 18 years of experience, the company has achieved 60% Year Over Year growth rate and is capable of making convenient and affordable sales for top name shoe brands in the US.

OPERATIONS

This women’s eCommerce footwear seller carries more than 5,500 SKUs and has a streamlined inventory model. Order processing and operation maintenance can be managed from any internet-connected device.

The company currently operates from a 3,400 square foot warehouse where it ships its 5,500 SKUs to customers across the US. They employ four-part time workers to handle the operations of the business.

MARKETING AND KEY METRICS

The company has a minimal marketing presence, hence, several digital expansion areas are an immense opportunity for any buyer such as social media development, paid media, influencer marketing, and SEO.

The company currently retails its products through Amazon, however, expanding presence on other storefronts such as Walmart.com, advertising on Amazon, and venturing into international marketplaces is a significant potential opportunity.

The women’s shoe retailer has been delivering an average order rate of 500-1000 purchases per week with a minimum weekly revenue of $25,000. The average order value being $50.

The company’s customer base includes women of all ages that buy top name shoe brands in the US. Their satisfied customers provide a repeat business rate of 22%.

BUSINESS MODEL & RESOURCES NEEDED

The staff employed by the business includes four part-time workers who manage the operations of the company’s warehouses, order processing, and customer service. A new owner may choose to downsize the staff if they convert to a drop-ship, or a hybrid shipping and storage model.

THE INDUSTRY

This company exists within the women’s footwear industry in the US. The business can scale by adding brands to the marketplace, launching an in-house shoe brand, or integrating the platform for a brick-and-mortar seller or another footwear brand. Social media plays a significant and cost-effective role in marketing this item, where Facebook and Instagram can influence more foot traffic and sales.

OPPORTUNITIES TO SCALE

This women’s shoe eCommerce seller can be rapidly scaled through digital expansions like influencer marketing, SEO management, social media marketing, and paid media. Its overhead costs can also be lowered through a partial or full shift to white-label practices. This can lead to a higher profit margin for the company.

Asking Price: $932,000
Gross Income: $1,594,293
Cash Flow: $266,277
Year Established: 2002
Employees: 4

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