Giving Back Through Fashion: A Dog-Rescue-Focused T-Shirt & Accessories Brand with Rapid Year-Over-Year Growth Driven by Facebook Advertising.
The company is focused on producing and selling unique, high-quality t-shirts and accessories for dogs, with a percentage of profits going to help dog shelters around the world. The company has a philanthropic focus and strong margins, enjoying evergreen sales with virtually no seasonality. The owner works just 2-3 hours per week, and there are opportunities for growth and international expansion, including selling on Amazon. The company uses Facebook as its primary sales channel and employs one virtual assistant for customer service and social media management. The typical customer is a woman over 45 years old who is a dog lover.
OPERATIONS
The company holds no stock, and if they need any product, their supplier can get the best quality and price. All t-shirts are printed to order, and the supplier fulfills and uploads tracking numbers for 80 to 130 orders on any given day. The owner’s primary tasks include paying the supplier, observing Facebook ads, managing cash flow, checking Facebook feedback scores and handling PayPal disputes.
The company’s Chinese supplier fulfills and ships 80 to 130 orders on any given day. The supplier owns a factory with a batch of printers and machines, producing high-quality work and prints on demand.
MARKETING AND KEY METRICS
The company’s marketing tactics are elementary. They focus on cold and warm targeting on Facebook, outsource email marketing, and have a loyal subscriber list of 61,000+. Though the company has not yet tapped into the industry’s immense influencer marketing opportunities, affiliate relationships, Pinterest, TikTok, or focused on Google ads, these options have shown great ROI in this niche.
The company’s primary sales channel is Facebook, which represents 98% of its sales. The company has not yet tapped into the industry’s immense influencer marketing opportunities, affiliate relationships, Pinterest, TikTok, or focused on Google Ads. There are also opportunities for international expansion and selling on Amazon.
This business enjoys an evergreen market with year-round sales and strong margins. The company uses Facebook as its primary sales channel, and its email marketing efforts have a subscriber base of over 61,000+. The company employs one virtual assistant, and its Chinese supplier fulfills and ships 80 to 130 orders on any given day.
The typical customer is a woman over 45 years old who is a dog lover and mother. She cares about animal welfare and will pay a premium for unique, high-quality products that support social causes.
BUSINESS MODEL & RESOURCES NEEDED
The owner works just 2-3 hours per week, and there is one virtual assistant employed to manage customer service and social media.
THE INDUSTRY
The company operates in the Dog & Puppy Apparel Market, which enjoys enormous growth potential. The dog merchandise industry is worth $100 billion, with demand increasing by 6% annually. The primary target demographic is women aged 45 or above who are dog lovers and mothers.
OPPORTUNITIES TO SCALE
Growth opportunities include adding new t-shirts, expanding product lines, such as V-necks or sweatshirts, and widening product demand by upselling products like mugs, pillows, and decals. The company has not yet explored influencer marketing, affiliate relationships, Pinterest, TikTok or Google ads. International expansion is also an option, including selling on Amazon, which could increase revenue significantly.
Asking Price: $600,000
Gross Income: $1,103,495
Cash Flow: $296,671
Year Established: 2019
Employees: 1
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