Explosive Amazon Apparel Brand with 1.4 Million Inventory and 150,000 SKUs
This Amazon eCommerce brand provides quality, affordable apparel products to families. They offer a large catalog of 150,000+ SKUs, including private-label products and resold 3rd party brands. With a decade of experience, they have developed strong relationships with industry-leading manufacturers and distributors. 90% of their sales come from Amazon, with the balance from Walmart. They ship around 300+ products daily through Fulfillment By Amazon with high inventory value of $1.4M. This 10-year-old business is poised for massive growth and expansion into new sales channels, international markets, and wholesale market.
OPERATIONS
Automated operations with an experienced team in place to handle daily operations. The company devotes just 10 hours or less weekly with two full-time warehouse employees, a full-time COO manager, and a full-time manager. The company’s strong supplier base of American suppliers who design unique designs every year allows the company to maintain a massive catalog with outstanding product variety at an AOV of $35.
Orders are drop shipped from American manufacturers, and 65% of orders are fulfilled in this way. Private label tags accompany most orders, and manufacturers handle packaging.
MARKETING AND KEY METRICS
Focused on Amazon and Seller Central with a strong customer service model and active PPC campaign. Opportunity for growth in digital marketing, such as social media advertising and email database promotions, is available.
Opportunities for growth exist in expanding sales channels onto additional popular platforms such as eBay, replicating success on second Amazon account, and expanding internationally using Amazon’s foreign platforms
150,000+ SKUs, Average Order Value (AOV) of $35, 90% sales on Amazon, Fulfillment By Amazon for shipping and customer service, and $1.4M inventory
The company offers quality, affordable apparel products for families. Their marketing focus is on introducing their products to new customers on Amazon through PPC ads and promoting repeat business through email marketing campaigns.
BUSINESS MODEL & RESOURCES NEEDED
Automated operations and an experienced team in place.
THE INDUSTRY
Fashion is the largest B2C eCommerce market at $709.78 billion. Apparel sales remain robust, with Amazon the leading apparel retailer. This company is well-positioned as a large Amazon apparel seller with diverse product variety.
OPPORTUNITIES TO SCALE
The company could expand sales onto additional platforms, such as eBay, and focus more on its Shopify site. Opportunities exist in expanding overseas using Amazon’s foreign platforms, increasing email marketing campaigns, and driving traffic through social media advertising. There is potential for expanding into the wholesale market and retail stores.
Asking Price: $7,480,000
Gross Income: $32,335,625
Cash Flow: $2,993,978
Year Established: 2013
Employees: 10
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