Industry-Leading Ecommerce Company in the Automotive Sector
The target is an industry leader in a particular niche within the automobile sector. This eCommerce Company sells a trademarked, proprietary line of Coating Thickness Gauges (more commonly referred to as paint meters) through a variety of online channels and wholesalers. Paint meters are widely used throughout the auto industry to measure resistance and magnetism, which in turn verifies whether a vehicle has ever been repainted. The purpose of this device is to instantly indicate if the vehicle may have been in an accident, significantly affecting the vehicle’s value. This is a must-have device for every auto dealer and auto auction around the world.
OPERATIONS
The Company owns and operates numerous eCommerce websites and has a lengthy history of selling its OEM line of products around the world. Most sales are currently generated organically, from word of mouth and from repeat orders. The Seller has dabbled in advertising and SEO, but has never approached it in a detailed or consistent manner, leaving the door wide open for a knowledgeable buyer to drive this process. Currently all sales are drop-shipped directly from the Seller. Updating the business model to include Fulfillment by Amazon (FBA) would free up time and resources that could better be spent on marketing and growth, while also improving customer experience and reducing on-site storage requirements.
Currently all sales are drop-shipped directly from the Seller. Updating the business model to include Fulfillment by Amazon (FBA) would free up time and resources that could better be spent on marketing and growth, while also improving customer experience and reducing on-site storage requirements.
MARKETING AND KEY METRICS
The Seller has dabbled in advertising and SEO, but has never approached it in a detailed or consistent manner, leaving the door wide open for a knowledgeable buyer to drive this process.
The business has significant growth opportunities through expanding its marketing efforts and launching its product on more online channels.
The key metrics for the business include revenue, profit margins, customer acquisition costs, customer lifetime value, retention rate, and return on advertising spend.
The customer base for the business includes auto dealers and auto auctions around the world.
BUSINESS MODEL & RESOURCES NEEDED
The business currently has two employees.
THE INDUSTRY
The automotive industry is a vast and complex industry that includes the manufacturing, marketing, and sales of automobiles. This Industry generates billions of dollars in revenue each year and is constantly evolving to keep up with new technology and changing consumer needs. Some examples of successful companies in this Industry include Ford, General Motors, Toyota, and Honda.
OPPORTUNITIES TO SCALE
The business has scale opportunities through expanding to new markets, launching new products, and introducing new marketing strategies. Additionally, updating the business model to include Fulfillment by Amazon (FBA) would free up time and resources that could better be spent on marketing and growth, while also improving customer experience and reducing on-site storage requirements.
Asking Price: $259,000
Gross Income: $297,000
Cash Flow: $115,500
Year Established: 2006
Employees: 2
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