Fiber Art Supplies Retailer: Specializing in Arts and Crafts Materials
This niche branded eCommerce retailer specializes in fiber artists materials. They offer organic, eco-friendly materials for artists looking for unique materials to fuel their creativity. The business operates through multiple storefronts on platforms such as Amazon, Etsy, and their own website, all contributing to its strong search ranking. With a 42% repeat customer rate and an average ticket of $72.75, the business has seen year-over-year growth without relying on paid SEO or advertising.
OPERATIONS
The company has built a strong presence on social media and relies heavily on organic traffic. Customers actively promote the brand through word of mouth, contributing to its growth. The business currently operates as a Fulfilled by Merchant (FBM) seller on Amazon, but has the opportunity to move to Fulfilled by Amazon (FBA) to enhance customer engagement and benefit from Prime 1 or 2 Day Delivery. The scalable nature of the business allows for expansion into various market segments.
The business currently operates as a Fulfilled by Merchant (FBM) seller on Amazon, meaning it handles its own supply and logistics. However, there is an opportunity to move to Fulfilled by Amazon (FBA) to streamline operations and benefit from faster delivery times.
MARKETING AND KEY METRICS
The brand primarily relies on social media to promote its products and has a significant presence on platforms such as Pinterest, Instagram, YouTube, and Etsy. With monthly views on Pinterest reaching 786.2k, over 4,972 Instagram followers, 3,730 YouTube subscribers, and over 7,000 viewers on Etsy, the brand has a strong digital footprint.
The business operates through multiple sales channels, including Amazon, Etsy, and their own website. With its organic traffic generation and strong social media presence, there is potential for further growth across these channels. The business can also explore partnerships with brick-and-mortar stores and expand internationally through Amazon’s help.
Key metrics for the business include a 42% repeat customer rate, an average ticket of $72.75, and successful organic traffic generation through social media. The brand also has an impressive following on platforms like Pinterest, Instagram, YouTube, and Etsy.
The customer base of this business consists of fiber artists and individuals looking for organic, eco-friendly materials for their arts and crafts projects.
BUSINESS MODEL & RESOURCES NEEDED
The business currently has one employee managing its operations.
THE INDUSTRY
The arts and crafts industry is a thriving market, with a strong demand for unique, organic materials. Fiber artists, in particular, are a niche group of customers seeking eco-friendly options for their projects. The industry is heavily influenced by social influencers and word of mouth. Examples of similar businesses in this industry include online retailers specializing in handmade jewelry, sustainable art supplies, and eco-friendly crafting materials.
OPPORTUNITIES TO SCALE
The scalability of this business is significant. With a well-established brand and a solid customer base, there are opportunities to expand market share, explore new product categories, and reach international markets. The business can also be easily integrated into an existing eCommerce portfolio.
Asking Price: $380,000
Gross Income: $204,818
Cash Flow: $100,035
Year Established: 2016
Employees: 1
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