Gun Parts & Accessories Retailer Achieving Year-Over-Year Growth Through Direct-to-Consumer Sales
This eCommerce retailer specializes in providing gun parts and accessories to gun enthusiasts. They offer a wide range of products, including magazine loaders, frames, parts, grips, and sights. The company has seen strong year-over-year growth, with a growth rate of 127% and a 155% increase in order volume. With an average order value of $95, this business consistently generates significant returns. There are opportunities for further revenue growth through SEO practices, social media engagement, SKU expansion, and the development of an in-house brand. The company operates entirely online and has the potential to scale rapidly.
OPERATIONS
The current owners of this business spend an average of 40 hours per week managing and scaling the company. Their responsibilities include inventory purchasing, order fulfillment, monitoring law changes, and customer service. Hiring a virtual assistant could reduce the workload. The company currently does not have any employees but employs a freelance bookkeeper for 5 hours per week.
The company operates as an eCommerce retailer, which means it relies on supply chain and logistics to source and deliver products to customers. They likely have established relationships with suppliers and shipping partners to ensure efficient and reliable delivery.
MARKETING AND KEY METRICS
The company’s growth has been primarily driven by organic traffic from search engines and direct visits. There are opportunities for further growth through social media engagement on platforms like online gun forums, Instagram, TikTok, and YouTube. Participating in gun expos and offering wholesale options to brick-and-mortar stores could also expand the company’s reach.
Currently, the company sells only through its own website. However, there are opportunities for rapid growth by expanding to additional sales channels, such as participating in gun expos and offering wholesale options to brick-and-mortar stores. Developing the company’s own in-house brand could also drive sales and growth.
Key metrics for this business include year-over-year growth rate, order volume, average order value, and return on investment. These metrics demonstrate the business’s consistent growth and profitability.
The company has established a loyal customer base of gun enthusiasts. Their customers may include individual gun owners, shooting sports enthusiasts, and collectors. The company’s reputation for quality products and excellent customer service contributes to a strong customer base.
BUSINESS MODEL & RESOURCES NEEDED
Currently, the business does not have any employees but could benefit from hiring a virtual assistant to handle order management and customer service. Additionally, they employ a freelance bookkeeper for weekly financial tasks. As the business grows, there may be opportunities to hire additional staff in various roles.
THE INDUSTRY
The gun parts and accessories industry is a niche market that caters to gun enthusiasts. It is a recession-resilient industry with strict regulations that make it difficult for classic sales channels like Amazon to compete. The industry is constantly evolving as new gun models and accessories are introduced. Examples of competitors in this industry include Brownells, MidwayUSA, and Palmetto State Armory.
OPPORTUNITIES TO SCALE
This business has significant scale opportunities. By implementing SEO practices, expanding SKU lines, developing an in-house brand, and leveraging social media platforms for marketing, the company can further increase its revenue and customer base. Additionally, the industry’s constant demand for gun parts and accessories allows for continued growth.
Asking Price: $1,300,000
Gross Income: $1,065,773
Cash Flow: $328,131
Year Established: 2013
Employees: 1
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