Handsome Mens Shoe Brand: Ecommerce Sales & In-House Designs
Handcrafted Men’s Shoe Brand is an eCommerce business that specializes in producing and selling high-quality, handcrafted leather shoes for men. The brand has a unique selling point of designing and manufacturing its own products, ensuring superior quality and style. With a strong focus on customer service and product excellence, the brand has gained a loyal and engaged customer base. The business operates primarily through its Shopify store and has seen impressive growth in sales and profitability.
OPERATIONS
The operations of Handcrafted Men’s Shoe Brand involve designing, manufacturing, and selling its own line of handcrafted men’s shoes. The brand works with professional cobblers and shoemakers to produce shoes that are designed and tested for quality and comfort before being sold. The business has streamlined its operations with a cloud-based model, allowing for remote order management and seamless fulfillment. The owner spends approximately 3 hours per week overseeing inventory, fulfillment, and marketing tasks.
Handcrafted Men’s Shoe Brand works with professional cobblers and shoemakers to produce its handcrafted men’s shoes. The brand manages its inventory, fulfillment, and packaging through a team of contractors and a full-time employee responsible for customer service tasks. The business utilizes a cloud-based model, allowing for easy management of orders and operations from any device, anywhere.
MARKETING AND KEY METRICS
Handcrafted Men’s Shoe Brand focuses heavily on marketing through social media platforms, particularly Facebook, where it has a large following. The brand invests a significant portion of its marketing budget in PPC advertising on Facebook, Google AdSense, and Snapchat. Additionally, the brand utilizes email marketing campaigns to engage with customers and has found success with free shipping offers. There are opportunities to expand marketing efforts to other platforms like TikTok, Pinterest, and YouTube.
Handcrafted Men’s Shoe Brand primarily sells its products through its own Shopify store. With an average of 500 to 1,000 orders per week and a growing customer base, there is potential for significant sales channel growth by expanding to other eCommerce platforms like Amazon and Etsy, as well as exploring retail partnerships with stores such as Target and Macy’s.
Some of the key metrics for Handcrafted Men’s Shoe Brand include average order value of $84, an email database of 26,100+ addresses, and an average of 500 to 1,000 orders per week. The brand receives 30-40 customer service tickets daily and has a high customer retention rate. The business focuses on maintaining impeccable product quality and customer service to drive repeat purchases and brand loyalty.
Handcrafted Men’s Shoe Brand has developed a fast-growing, engaged, and loyal customer base. The brand has an email database of 26,100+ addresses and utilizes email marketing campaigns to engage with customers and drive repeat purchases. The brand focuses on providing impeccable product quality and customer service, resulting in high customer satisfaction and retention.
BUSINESS MODEL & RESOURCES NEEDED
Handcrafted Men’s Shoe Brand has a small team of employees and contractors responsible for various aspects of the business, including customer service, fulfillment, inventory management, custom packaging, and content creation. The owner spends approximately 3 hours per week overseeing operations and strategic initiatives.
THE INDUSTRY
The footwear industry is a steady and reliable market worth over $400 billion globally. Handcrafted Men’s Shoe Brand operates in the men’s shoe vertical, offering a unique and distinctively designed product to a powerful niche market with significant disposable income. The company has successfully tapped into this market, and there are opportunities for growth by expanding the product line, entering other segments of men’s fashion, and leveraging successful social media marketing efforts.
OPPORTUNITIES TO SCALE
Handcrafted Men’s Shoe Brand offers several scale opportunities for a growth-minded entrepreneur. The brand can expand into other men’s fashion items, increase the product line of men’s shoes, implement an SEO program to improve visibility and organic traffic, and further leverage social media marketing efforts on platforms like TikTok, Pinterest, and YouTube. These scale opportunities will contribute to increased sales, customer acquisition, and market presence.
Asking Price: $1,555,000
Gross Income: $1,649,199
Cash Flow: $389,571
Year Established: 2021
Employees: 2
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