Explosive Ecommerce Brand: 27% YOY Growth, 38% Net Margins, Proprietary Product Line
This eCommerce brand specializes in selling unique and proprietary foldable sunglasses. With a strong presence on Amazon (FBA) and Shopify, the company has achieved a 27% year-over-year growth and boasts a 38% net margin. Their products have received high customer ratings, and they have built a solid and healthy customer base over five years of operation. There are opportunities for scale through expanding their product line, utilizing their email database and social media following, and exploring wholesale opportunities. The company operates in the U.S., U.K., and Canada and stocks inventory at their warehouse and through Fulfillment By Amazon.
OPERATIONS
The company sells its foldable sunglasses primarily through Amazon (60% of sales) and their own Shopify website. They have a proprietary in-house brand and all manufacturing is done exclusively for them. Their products have a high customer rating of 4.5, and they have a repeat customer rate of 19%. They stock approximately $75,000 worth of inventory at all times and average 12 shipments per day. Sales remain strong throughout the year, with summers being the busiest months.
The company’s products are manufactured in China by a supplier that makes folding sunglasses exclusively for them. They stock inventory at their warehouse and through Fulfillment By Amazon. They average 12 shipments per day and reorder inventory every six months. They currently stock approximately $75,000 worth of inventory at all times.
MARKETING AND KEY METRICS
The company runs sponsored ads on Amazon, Facebook, and utilizes their email database for promotions and holiday sales. They have a large social media following with 10,200+ followers on Instagram, 9,430 followers on Facebook, and 4,620+ followers on Twitter. The brand has also implemented SEO strategies and has the potential to expand their reach through video marketing and a blog on their website.
The company has achieved strong sales growth through their presence on Amazon and their own Shopify website. By expanding their product line, utilizing their email database and social media following, and exploring wholesale opportunities, they can continue to drive growth.
Key metrics for the company include a 27% year-over-year growth, 38% net margins, a repeat customer rate of 19%, and an average order value of $70.
The company has built a solid and healthy customer base over five years of operation. They have a large email database of 64,000+ qualified subscribers and a social media following of 10,200+ on Instagram, 9,430 on Facebook, and 4,620+ on Twitter.
BUSINESS MODEL & RESOURCES NEEDED
The company is currently run by a solo entrepreneur with no employees or contractors. The current owner spends approximately 12 hours a week running the business.
THE INDUSTRY
The company operates in the fashion accessories industry, specifically in the sunglasses market. The industry is highly competitive, but the company has carved out a niche with their unique and proprietary foldable sunglasses. Examples of other companies in the industry include Ray-Ban, Oakley, and Maui Jim.
OPPORTUNITIES TO SCALE
The company has opportunities for scale through expanding their product line with different frame styles, colors, and lenses. They can also utilize their email database and social media following for ongoing marketing campaigns. Additionally, they can explore wholesale opportunities to sell their proprietary brand to other retailers.
Asking Price: $650,000
Gross Income: $428,256
Cash Flow: $158,245
Year Established: 2016
Employees: 1
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