18-Year-Old Multi-Channel Ecommerce Brand in Home Furnishings and Decor – 100% Drop Ship, No Inventory to Manage!
Website Closers presents a stylish and successful eCommerce opportunity with over 18 years of experience in the Home Décor and Furniture Verticals.
OPERATIONS
Founded in 2003 as an importer of exquisite, hand-crafted porcelain and glass décor designs from the Czech Republic and Poland, the brand has evolved to offer high-end home decor, including accent furniture, lighting, and rugs, as well as kitchen appliances, and bathroom furnishings.
With their diverse product offering, this company sees an average order value of $250 with 35% of their business coming from the sale of bathroom furnishings, 35% of their business coming from customer interest in their unique rug collection, 15% of their business coming from the sale of accent furniture, and the remaining 5% coming from a variety of their eclectic home décor collection.
MARKETING AND KEY METRICS
Understanding the value of expansive diversity, this company operates across a variety of marketplaces, including Amazon, Walmart, and Houzz. Pairing strategic PPC campaigns on all 3 sales channels with strong retargeting campaigns to recapture customers that have abandoned their carts, this target has skillfully maximized sales across these platforms.
In recent years, 80% of the business’ sales have been generated on Amazon with the remaining 20% coming from Walmart and Houzz. A new buyer could expand into additional marketplaces, like Etsy, Target.com, and eBay to capitalize on their existing audiences and generate new revenue streams.
Having developed strategic partnerships with a number of big-name brands, the business saw 29% YOY growth between 2019 and 2020, maintains a 5-star seller rating on Amazon, and has 99% positive reviews throughout the brand’s lifetime selling on the platform.
Having always placed an emphasis on high-quality products and high-quality customer service, this brand has developed a solid customer base and benefits from a strong sense of customer loyalty. It’s no surprise that the business has acquired multiple best seller badges throughout the years.
BUSINESS MODEL & RESOURCES NEEDED
As of January 2021, the seller recognized $303,786 in discretionary earnings and with nearly two decades of experience in the business, ownership streamlined operations enough to only spend an average of 20 hours per week on their daily operational tasks.
THE INDUSTRY
The home furnishings and decor industry is a large and thriving sector, with consumers constantly seeking new and stylish products to enhance their living spaces. With the rise of e-commerce, online businesses within this industry have experienced significant growth and success. Examples of successful online home furnishings and decor businesses include Wayfair and Houzz.
OPPORTUNITIES TO SCALE
An ambitious buyer could easily propel profits by utilizing this company’s stellar reputation to catapult into adjacent verticals with new product offerings. Additionally, a new buyer could expand into additional marketplaces, like Etsy, Target.com, and eBay to capitalize on their existing audiences and generate new revenue streams.
Asking Price: $1,550,000
Gross Income: $2,789,266
Cash Flow: $345,850
Year Established: 2003
Employees: 3
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