Subscription-Based At Home Health & Fitness Brand – Offering Fitness Products & Services via an Ecommerce Subscription Model – 2 Shopify Websites – 82% of Revenue is Recurring
This company offers quality fitness accessories, an online fitness club (subscription-based) with diet and workout plans, and more. Their mission is to help consumers achieve their fitness goals without going to the gym or hiring personal trainers.
OPERATIONS
The company offers a fitness tracker smartwatch as well as subscriptions to their digital membership portal that provides content on fitness, workouts, diets, and related health content. Their subscription service has turned out to be enormously profitable, generating 82% of sales.
The company stocks up to 1,200 units of their physical products in their warehouse and ships an average of 13 orders per day. They have a trusted manufacturing partner for their customized fitness tracker smartwatch.
MARKETING AND KEY METRICS
The company relies on strong affiliate marketing campaigns, PPC ads on social media platforms, and email marketing to drive sales. They have a high repeat customer rate of 65% and have a database of over 20,000 subscribers.
The company has the opportunity to expand its sales channels by listing their products on eCommerce platforms like Amazon and incorporating display ads and influencer marketing. This would help reach a wider customer base and drive sales growth.
The key metric for this business is the percentage of sales that come from subscriptions, which is 82%. The company also tracks the number of monthly website visitors and the retention rate of their membership customers.
The typical customer for this business is a health-conscious individual, primarily women aged 35 and older, who prefer to do their fitness routines at home. The company has thousands of customers who maintain a monthly membership.
BUSINESS MODEL & RESOURCES NEEDED
The company is highly automated and requires only 5 hours per week to operate. They have a team in place to manage daily operations and utilize third-party contractors for various tasks.
THE INDUSTRY
The health and fitness industry has experienced significant growth in recent years as more people are becoming health-conscious. This company is capitalizing on the trend towards at-home fitness and offers a convenient and affordable alternative to traditional gym memberships. Examples of other companies in the industry include Peloton and Beachbody.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business, including adding new products and services to their existing sales funnel, incorporating paid ads on their membership content site, and expanding their affiliate network. They can also explore partnerships with other health and fitness-related businesses.
Asking Price: $310,000
Gross Income: $252,560
Cash Flow: $103,828
Year Established: 2020
Employees: 1
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