Female Lip Care Brand with 680 Active Brand Ambassadors & Wholesale/Ecommerce Presence

A beauty products brand that specializes in female lip care products. The brand has a thriving wholesale market with expanding distribution channels, including DTC sales through a Shopify site and Amazon. The brand has over 24,000 Instagram followers and a loyal customer base, consisting of mostly women aged 24 to 44.

OPERATIONS

The brand has a wholesale customer base with over 34 wholesale clients and retail locations in over 10,000 stores, including Walgreens, Rite Aid and Whole Foods. Wholesale orders make up 83% of the brand’s sales with 51% wholesale to retail and 32% wholesale to subscription boxes. They also have over 680 brand ambassadors/influencers to boost their social media presence.

The business currently has no physical inventory and minimal supply chain needs, as most production is outsourced.

MARKETING AND KEY METRICS

The brand has garnered media coverage in publications such as USA Today, Seventeen Magazine, Reader’s Digest, the Boston Globe and Glamour. They have also won multiple awards for their products and been recognized as the best organic lip balm by an accredited women’s magazine.

The brand’s sales channel includes 83% wholesale and 6% eCommerce/DTC sales through their Shopify site and Amazon platform.

The brand has experienced great success through their subscription box partnerships, allowing them to provide subscribers with a unique opportunity to sample the brand’s lip balm products. They have 22 products marketed through wholesale channels, 43 on the brand’s Shopify website, and 31 available on their Amazon platform. They’re launching two new products this year, including their 4th tinted lip balm SKU and the brand’s first SPF lip balm.

The brand has a loyal customer base consisting mostly of women aged 24 to 44. They have over 680 brand ambassadors/influencers to boost their social media presence.

BUSINESS MODEL & RESOURCES NEEDED

The business has 2 employees and over 680 brand ambassadors/influencers.

THE INDUSTRY

The beauty products industry is growing with an increasing demand for natural and organic products. The leading companies in the industry include L’Oreal, Estee Lauder, and Procter & Gamble. The industry is projected to reach $716.6 billion by 2025. Some competitors in the industry include Burt’s Bees, EOS, and Chapstick.

OPPORTUNITIES TO SCALE

The brand is expanding in Canada and the UK as it grows its Amazon presence. They plan to add new products into their existing sales channels and add new retail chains to their customer base. They also intend to grow their presence on Amazon, invest more heavily in new Amazon PPC ads, and enter the gift industry. The brand also intends to expand the growth of their third-party subscription box business and shift their marketing focus to sites such as TikTok and YouTube. The business can significantly benefit from an expansion into foreign trade shows to increase their wholesale business and secure agreements with new international distributors.

Asking Price: $3,290,000
Gross Income: $1,094,506
Cash Flow: $620,894
Year Established: 2016
Employees: 2

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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