Luxury Vehicle Mats

Custom Automotive Floor Mats: SBA Pre-Qualified Ecommerce Brand with Strong Social Media Following and Repeat Buyer Rate

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This eCommerce business offers luxury custom made auto floor mats, which are known for their durability, flexibility, and color range. The company enjoys high profitability due to their strong social media following and the repeat purchase rate of their high-quality products. With a diverse customer base, 75% of their demographics are men worldwide.

OPERATIONS

The company’s operation consists of financial management, customer services, and marketing, which includes social media marketing. The company employs only three people, with the owner, who works part-time, forming part of the team. The company has a well-organized and simple to navigate website, with over 41,000 visitors each month.

The company uses Polyurethane, a highly respected material in the automotive industry, for their floor mat sets. This material is known for its durability, electrical insulation, flexibility, and color range. The company has no storage overhead, and shipping is fulfilled by a third party. Every product is sold under the company’s brand name.

MARKETING AND KEY METRICS

This eCommerce company boasts over 7,240 Facebook followers and 15,200 Instagram followers. All online content is produced in-house, including videos. The company’s products are marketed through social media and email marketing. The company’s website is designed in black with white and red lettering to complement the overall theme of the site.

This luxury vehicle mats eCommerce company only sells through their Shopify website. The company’s products are sold internationally in markets like the U.S., Canada, New Zealand, and Australia and cater to a growing market and diverse clientele.

The company enjoys an impressive lifetime value of $800-$1,000 and an average order value of $200. Roughly 13% of their buyers become repeat customers. The company processes and ships approximately 15 orders per day and receives up to 20 customer inquiries daily. The company’s email database has more than 20,000 subscribers.

The company caters to a diverse customer base in the automotive industry. Roughly 75% of their demographic is men worldwide, but they also have a growing female clientele.

BUSINESS MODEL & RESOURCES NEEDED

The company employs only three people, with the owner working part-time.

THE INDUSTRY

This eCommerce business competes in the automotive accessories industry. Some examples include WeatherTech, Husky Liners, and Lloyd Mats. Most of the industry key players offer more than just floor mats and have diversified product offerings.

OPPORTUNITIES TO SCALE

The company has enormous potential to scale its profits quickly by diversifying its product offerings, adding new sales channels, and focusing on marketing to attract more customers. It can also leverage its brand name to introduce new products to customers.

Asking Price: $550,000
Gross Income: $1,174,510
Cash Flow: $194,032
Year Established: 2017
Employees: 3

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