Branded Tactical Firearm Gear Ecommerce Company: An Opportunity for Business Owners
This specialized internet company offers a niche market of over 1,000 perfectly-targeted, fast-moving SKUs in the tactical equipment, camouflage clothing, firearm and tactical accessories segments. It has over 50% annual YOY growth and 50% net margins. The business is situated for qualified buyers to put down as little as 10% of the purchase, with the balance financed through lending. The company has created a solid sales platform on Amazon and has a strong customer base. The owners have developed a high-margin, low effort niche with zero marketing, requiring only a few hours of maintenance per week.
OPERATIONS
The business utilizes Amazon’s Fulfilled by Amazon (FBA) warehousing, so it is not in the business of storing or shipping inventory directly to the end user. All inventory is received by the Seller, inspected, and then shipped to Amazon’s warehouses, where they store it and manage shipping logistics.
The Company utilizes Amazon’s Fulfilled by Amazon (FBA) warehousing, so it is not in the business of storing or shipping inventory directly to the end user. All inventory is received by the Seller, inspected, and then shipped to Amazon’s warehouses where they store it and manage shipping logistics.
MARKETING AND KEY METRICS
The existing array of consumer products appeals to the hunters, sportsman and airsoft enthusiast, mainly through Amazon. This business also has plenty of room available for additional product development and marketplace penetration.
The company has created a solid customer base through Amazon but has plenty of room available for additional product development, marketplace penetration, and website eCommerce storefront.
Over 50% annual YOY growth and 50% net margins.
The business has an existing customer base through Amazon, hunters, sportsmen, and airsoft enthusiasts.
BUSINESS MODEL & RESOURCES NEEDED
One Employee
THE INDUSTRY
This online business falls under the eCommerce industry, with a specialized niche in the tactical equipment, camouflage clothing, firearm and tactical accessories segments. The segment includes several big names such as sportsman guide, Cabela’s, Bass Pro Shops, Inforce, and many more.
OPPORTUNITIES TO SCALE
The Company has several avenues to scale and diversify product offerings, including growing the Company’s online presence with a website eCommerce storefront, diversify SKU segmentation, or capitalize on existing supplier relationships by adding more offerings to the lineup.
Asking Price: $525,000
Gross Income: $302,000
Cash Flow: $149,000
Year Established: 2014
Employees: 1
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