Discovering Unaltered Foods and Supplements: A 17-Year B2B and DTC Ecommerce Brand with a 45% Repeat Order Rate Ready to Launch on Amazon
This is an established pioneer in the field of organic vegan wholefoods, boasting almost two decades of experience as the premier online destination for this niche and growing market. They supply hard-to-find, pure, unaltered foods and supplements with little to no preservatives, excipients, or chemicals, creating a loyal customer base with minimal marketing efforts.
OPERATIONS
The company operates as both a distributor of goods to B2B clients as well as a DTC eCommerce retailer via its website. Their products are mostly sourced in Canada and the U.S., allowing for seamless supply chains and top-quality offerings. They enjoy high recurring order rates from both long term and new customers due to their longstanding supply relationships with their vendors.
The company has longstanding supply relationships with their vendors, allowing them to grow an inventory of over 2,000+ SKUs. Their products are almost entirely sourced in Canada and the U.S., allowing for seamless supply chains. They restock products every 4 weeks, and some products tend to sell out faster than anticipated.
MARKETING AND KEY METRICS
This company markets through a dual strategy incorporating both email lists and social media posts. Their unique offerings have naturally attracted a community of supporters through social media, and they have a sizeable email database, which they use to promote their products.
The company could expand onto other popular eCommerce platforms such as Amazon, eBay, Walmart, or Jet. They could also collaborate with vegan influencers and maximize the use of their current social media accounts. Pursuing additional wholesale relationships through outbound marketing or a dedicated sales rep would provide further growth opportunities.
The company boasts a 45% Repeat Customer Rate, which has translated to an average of 565 sales per month and more than $1.35 million in sales. With solid supplier relationships, the natural foods industry projected to expand to $31.4 billion by 2026, and an 8% and growing market of vegans worldwide, this brand is ideally positioned to benefit in the long run from increasing consumer trends.
The business has a loyal and growing customer base, driven by high demand and brand exclusivity.
BUSINESS MODEL & RESOURCES NEEDED
This business is operated remotely, employing a full-time manager as well as both full-time and part-time warehouse staff, all experienced and available to stay on post-acquisition.
THE INDUSTRY
The natural foods industry was valued at $14.2 billion in 2018 and is projected to expand to $31.4 billion by 2026. The market for vegan food and the vegan lifestyle has been bolstered by rising consumer consciousness regarding healthier living. This Vegan Wholefoods Brand is a proven market leader in the natural products space.
OPPORTUNITIES TO SCALE
The company could expand onto other popular eCommerce platforms such as Amazon, eBay, Walmart, or Jet. Pursuing additional wholesale relationships through outbound marketing or hiring a dedicated sales rep would provide growth opportunities. Monthly subscription boxes as well as a package deal for food, supplements, herbs, and spices are experiencing high market demand.
Asking Price: $1,150,000
Gross Income: $970,874
Cash Flow: $365,010
Year Established: 2004
Employees: 3
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