Outdoor Hunting & Fishing Brand with Branded Website & 10% Donations to Charity
This eCommerce company of branded apparel focuses on the profitable outdoor verticals of Hunting & Fishing, with a solid foundation for growth. They have gained popularity for their humorous apparel designs, and their thriving communities on several social media platforms. A large factor in the brand’s popularity aligns with their presence on social media platforms.
OPERATIONS
All designs are created in house by their design team, the nearly 500 unique SKUs they have created to date are only just the beginning. The brand currently sells t-shirts, hoodies, stickers, and tumblers, and plans to add a line of long-sleeved shirts to its storefront later this year.
The brand currently operates with an in-house team of designers, who are encouraged to be self-motivated and manage their responsibilities to customer guidelines.
MARKETING AND KEY METRICS
The business’ email database is mind-bogglingly large, consisting of more than 143,000 contacts. The brand markets itself as donating 10% of the profits from every purchase to the Wounded Warrior Project and supporting wildlife federations. They also do a monthly charity partnership.
Advertising is divided evenly between Google and Facebook ads, allowing them to better reach their target customers. The company posts several times a day on social media, putting out branded memes on TikTok and Facebook and posting discounts, giveaways, and other news and deals to their Facebook VIP group.
The brand has seen exponential growth in the last few years with an astonishing YOY growth rate of 84%, a 65% gross margin, and an Average Order Value of $64. The brand has over 49,800 and 48,000 followers on Instagram and Facebook respectively and has nearly 10,000 members on their Facebook VIP group.
Their official website has more than 141,000 monthly visitors, as well as an 11.92% return visitor rate. The brand has an Average Order Value of $64 and enjoys a spike in profits around the start of the hunting and fishing seasons. The products are ideal as a purchase for someone wanting a new top for themselves or as gifts during the holidays.
BUSINESS MODEL & RESOURCES NEEDED
The current owner works roughly 25 to 30 hours per week with a social media and brand manager and a customer service manager on payroll. The new owner can minimize this by hiring on more experienced staff once they take over.
THE INDUSTRY
This business categorized as eCommerce Apparel Brand in an Outdoor Hunting & Fishing Verticals. The outdoor fashion space is expected to see substantial growth in the upcoming years, with the branded apparel industry expected to reach $500 billion by 2025. As society continues to prioritize health and wellness, outdoor activities such as hunting and fishing become more and more popular. The brand’s dedication to charity aligns well with the increasing importance of environmentally responsible businesses.
OPPORTUNITIES TO SCALE
The new owner could strengthen the brand by expanding the SKUs to other outdoor products, such as hunting jackets and vests, tents, and other valuable supplies for trekking out into the wilderness. A new owner could also send the customer base to new heights by improving upon current advertising, partnering with influencers, polishing up the SEO on the product lines, and increasing marketing during peak seasons.
Asking Price: $3,900,000
Gross Income: $4,242,737
Cash Flow: $798,824
Year Established:
Employees: 2
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