Explosive YOY Growth and Strong Amazon Sales for Health & Beauty Ecommerce Wholesale B2B Company
This Amazon eCommerce Company specializes in health and beauty products, including OTC, haircare, and skincare items. With a focus on high-demand products, the company sources through an extensive supplier network and has earned approval to sell on Amazon. With consistent revenue from a growing customer base and strong sales on Amazon, this business is ready for scale under new ownership.
OPERATIONS
The company operates primarily through online channels, with Amazon being its main sales platform. They use R&D tactics to identify market dynamics and locate consumer product opportunities. With a streamlined process for adding new SKUs, the company can continuously expand its product catalog. The owners currently spend 30-40 hours per week operating the business, with assistance from a contractor for inventory management and customer service inquiries.
The company has established beneficial vendor relationships, allowing them to access high-demand products from reputable brands. They source products through individual retailers and U.S. distributors. To streamline operations, the company utilizes Fulfillment by Amazon, housing their products in Amazon’s warehouses for efficient shipping. The current owners have developed a system that can be easily transferred to new ownership, ensuring seamless business resumption.
MARKETING AND KEY METRICS
The company utilizes digital marketing strategies to expand its customer base and increase brand awareness. This includes social media management, email marketing campaigns, and leveraging vendor relationships. They have also started receiving bulk wholesale orders, which offer potential for additional revenue. Overall, the company aims to drive sales through effective marketing and expand into new sales channels and international markets.
The company primarily sells through B2C channels, with 94% of gross revenue coming from Amazon and 4% from eBay. They have started receiving bulk wholesale orders, which currently make up 2% of their sales and offer potential for growth. To further expand sales, the company can explore new sales channels such as Walmart and Target, as well as international markets through Amazon’s foreign platforms.
Key metrics for this business include revenue growth rate, average order value, and customer reviews. The company has achieved a 291% year-over-year growth rate, indicating strong performance. They have an average order value of $26 on Amazon and $17 on eBay. Customer reviews are highly positive, with a 99% positive Seller rating on Amazon, highlighting the company’s commitment to customer service and fast deliveries.
The company has a growing customer base that includes consumers across all age groups. Their products appeal to individuals who use health and beauty items daily. The company has received positive customer reviews, with a 99% positive Seller rating on Amazon. With their strong focus on customer service and fast deliveries, they have built a loyal customer base that continues to drive their sales.
BUSINESS MODEL & RESOURCES NEEDED
The business currently operates with the owners working 30-40 hours per week, with assistance from a contractor for inventory management and customer service inquiries. As the business grows, there may be opportunities to hire additional staff to support operations and scalability.
THE INDUSTRY
The health and beauty industry is a highly lucrative sector with a significant consumer demand for products. This industry encompasses various subcategories such as skincare, haircare, cosmetics, and wellness products. Examples of successful companies in this industry include Sephora, Ulta, and Glossier. The industry is driven by changing beauty trends, consumer preferences, and innovations in product formulation and technology.
OPPORTUNITIES TO SCALE
There are significant scale opportunities for this business. The company can expand its product catalog by adding thousands of new SKUs, leveraging its strong supplier network. They can also improve digital marketing efforts to drive stronger revenue growth. Additionally, the business can explore new sales channels and international expansion. The potential to branch into new product categories, such as pet supplies and grocery items, further enhances scale opportunities.
Asking Price: $2,800,000
Gross Income: $4,168,270
Cash Flow: $992,598
Year Established:
Employees: 1
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