Computer Privacy Screen Filters Ecommerce Brand: Mostly B2B with Nice Growth
This company is a branded eCommerce retailer specializing in privacy screens and filters for computer monitors, laptops, and tablets. They cater primarily to B2B customers in the healthcare, financial, governmental, education, and consulting sectors. With a strong focus on data security and privacy, the company has experienced substantial earnings growth of 325% year over year. They have a diverse product line, innovative screen technologies, and high average product reviews on Amazon. The company operates primarily through the Amazon platform in the US, UK, and EU, utilizing Fulfilled by Amazon logistics. The business has been established since 2015 and has two employees.
OPERATIONS
The company operates primarily through the Amazon platform in the US, UK, and EU, utilizing Fulfilled by Amazon logistics. They have a streamlined logistics and fulfillment model that minimizes overhead, allowing for higher margins and efficient operations. With a focus on B2B sales, the company caters to specific industries such as healthcare, finance, government, education, and consulting. They have expanded their product line with innovative screen technologies and continue to work on new products with suppliers.
The company’s supply and logistics are primarily handled through the Amazon Fulfilled by Amazon (FBA) logistics platform. This allows for a streamlined process of picking, packing, shipping, and storing products. They have no need for a warehouse or warehouse employees, which minimizes operational expenses and ensures efficient supply chain management.
MARKETING AND KEY METRICS
The company focuses its marketing efforts on the Amazon channel, leveraging the platform’s reach and customer base. They have achieved a Best Seller tag for one of their Privacy Screens on Amazon and have high average product reviews compared to competitors. They also utilize Search Engine Marketing and Social Media Optimization to expand sales on their Shopify website. The company’s strong product line, high-quality reviews, and targeted marketing efforts contribute to their growth and success.
The company primarily sells its products through the Amazon channel in the US, UK, and EU. They have achieved Best Seller rankings for multiple SKUs and continue to expand their product line. With targeted marketing efforts, such as Search Engine Marketing and Social Media Optimization, they aim to drive growth on their Shopify website. The company has the opportunity to further expand its sales channels, such as partnering with other eCommerce platforms, exploring wholesale distribution, and expanding into brick-and-mortar retail.
The key metrics for this company include 325% year over year earnings growth, high average product reviews on Amazon, Best Seller rankings for multiple SKUs, and a diverse product line of privacy screens and filters. They track metrics such as sales growth, customer reviews, and SKU performance to measure their success and make data-driven decisions for future growth.
The customer base for this company primarily consists of B2B customers in the healthcare, finance, government, education, and consulting sectors. These customers have a growing need for privacy screens and filters to ensure data security and protect against visual hacking. The company’s products cater to the specific requirements and standards of these industries, making them an attractive solution for organizations seeking to safeguard sensitive information.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has two employees. As they operate primarily through the Amazon platform and utilize Fulfilled by Amazon logistics, there is no need for extensive human resources management. However, as the business continues to grow, they may need to consider expanding their team to support operations, marketing, and customer service.
THE INDUSTRY
The industry in which this company operates is the Privacy Screens & Filters sector within the Office Products category. This sector is experiencing growth due to the increasing need for data security and privacy in various industries. Examples of companies in this industry include other eCommerce brands specializing in privacy screens and filters, as well as manufacturers and retailers of office products targeting B2B customers. The demand for privacy screens and filters is driven by factors such as visual hacking and data security concerns in healthcare, finance, government, education, and consulting sectors.
OPPORTUNITIES TO SCALE
The scale opportunities for this company include expanding international sales, implementing a comprehensive search engine marketing and social media optimization plan, introducing new SKUs that support the current product line, diversifying into adjacent subcategories and related products, expanding into other laptop and monitor accessories, and exploring wholesale and brick-and-mortar distribution. These opportunities allow the company to further capitalize on its established brand, infrastructure, and customer base.
Asking Price: $5,300,000
Gross Income: $3,462,065
Cash Flow: $1,178,049
Year Established: 2015
Employees: 2
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