Solid Pet Products Ecommerce Retailer with 15 Years of Success and Growing YOY
The branded pet products ecommerce retailer is a well-established business that has been operating for 15 years. The company specializes in high-end, high-quality dog-centric products, ranging from training and safety gear to treats and toys. With over 100 stocked SKUs and 200 drop-shipped SKUs, the retailer offers a wide range of dog-related items. The business has achieved over a million visitors to its sites in the past year through a robust online advertising campaign. It generates revenue through a direct-to-consumer website and a Five Star Amazon Storefront. The average ticket value is $50.00, and the company enjoys minimal seasonality thanks to its diversified pet goods offering mix. With 30% annual growth, the business has a strong brand recognition and ranking. It achieves organic online consumer search, with little investment in social or paid media. The company has a highly automated website and is setup on a 3PL shipping platform, which minimizes overhead and storage requirements. The business has low operating expenses and warehouse footprint, making it a nearly passive revenue stream. The asking price for this business is $500,000, with a cash flow of $146,702 and a gross income of $1,024,105. It was established in 2004 and has 2 employees.
OPERATIONS
The company operates as an ecommerce retailer, selling pet products online. It offers a wide range of dog-centric products, including training and safety gear, treats, toys, collars, leashes, and kennels. The business generates revenue through a direct-to-consumer website and an Amazon storefront. It has a highly automated website and is setup on a 3PL shipping platform, which minimizes overhead and storage requirements.
The company has a highly automated website and is setup on a 3PL shipping platform, which minimizes overhead and storage requirements. It offers over 100 stocked SKUs and 200 drop-shipped SKUs of dog-related items.
MARKETING AND KEY METRICS
The business has achieved over a million visitors to its sites in the past year through a robust online advertising campaign. It has a strong brand recognition and ranking, with organic online consumer search. It invests little in social or paid media.
The business generates revenue through a direct-to-consumer website and an Amazon storefront. With over a million visitors to its sites and 30% year-over-year growth, the company has a solid sales channel and is well-positioned for further growth.
The key metrics for this business include revenue, average ticket value, and year-over-year growth. The business generates a revenue of $1,024,105 and has an average ticket value of $50.00. It is currently experiencing 30% year-over-year growth.
The customer base of this business consists of discerning dog owners who are willing to spend more on high-end, high-quality pet products. The company’s target customers are looking for premium dog-centric products, including training and safety gear, treats, toys, and other accessories.
BUSINESS MODEL & RESOURCES NEEDED
The business has 2 employees.
THE INDUSTRY
The pet goods industry is a consistently growing consumer goods segment. With a focus on high-end, high-quality dog-centric products, this business caters to the discerning dog owner. The industry has seen increased demand for premium pet products, as pet owners are willing to spend more on their pets’ well-being and happiness. Examples of other companies in the pet goods industry include pet supply retailers, pet product manufacturers, and pet grooming services.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business. It can expand its product offering by adding new SKUs and introducing new product categories. The company can also explore additional sales channels, such as partnering with other ecommerce platforms or brick-and-mortar retailers. Additionally, the business can focus on expanding its customer base through targeted marketing campaigns.
Asking Price: $500,000
Gross Income: $1,024,105
Cash Flow: $146,702
Year Established: 2004
Employees: 2
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