Gardening Tools Brand Booming on Amazon with Yearly Growth
This Home Gardening & Tools eCommerce brand is a fully established seller in the Home Gardening and Climbing Tool Verticals. They provide a wide range of products from top brands and have a strong presence on Amazon, with many Best Seller tags. The company has experienced strong year-over-year growth and has a high average order value. They also have prominent online storefronts on Amazon, Walmart, and their own website.
OPERATIONS
The company operates primarily through Amazon as its main sales channel. They also have an in-house website and a storefront on Walmart. The company leverages high-quality imaging and appealing product descriptions to drive strong ROI. They have a solid active following on social media, including Facebook, Instagram, Twitter, and YouTube.
The company carries a large variety of home gardening tools, mechanical and non-mechanical home construction tools, meters, and climbing tools. They have strategically cultivated partnerships with top brands and suppliers to ensure a reliable supply chain.
MARKETING AND KEY METRICS
The company utilizes effective SEO and SMO tactics to generate traffic to their website and storefronts. They could benefit from expanding their marketing efforts and exploring additional selling platforms to further increase their market presence.
The company currently primarily sells through Amazon but is well-positioned to expand its presence on other established channels like Walmart. They could also explore additional selling platforms to further increase their market reach.
The company has a strong average order value of $130-$150 and a 91% positive lifetime review rate on Amazon. They have over 7,800 individual SKUs and many Best Seller tags. With more than 90 well-received videos on YouTube, they have a solid engaged audience.
The customer base for this business includes gardening enthusiasts, homeowners in need of tools for home construction and maintenance, and DIY enthusiasts. The company has a solid reputation for excellent customer service and support.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has 3 employees, including 2 in customer service and data input and 1 handling shipping and order fulfillment. The current team is willing to stay on under new ownership, providing a seamless transition for the buyer.
THE INDUSTRY
The home gardening and tools industry is a growing market with a strong demand for high-quality products. Customers range from gardening enthusiasts to homeowners in need of tools for home construction and maintenance. This industry has seen a surge in online sales, with customers increasingly turning to eCommerce platforms like Amazon and Walmart for their gardening and tools needs. Examples of competitors in this industry include other eCommerce sellers specializing in gardening and tools, as well as brick-and-mortar hardware stores.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business. They could expand their product offering by adding more SKUs, including electrical tools and smart products. They could also develop an in-house, private label brand. Additionally, expanding their marketing efforts and exploring additional selling platforms would help drive further growth.
Asking Price: $850,000
Gross Income: $2,427,371
Cash Flow: $283,966
Year Established: 2018
Employees: 3
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