Appliance Repair Lead Generation Company Projected to Experience Strong Growth in 2023
This online business is focused specifically on lead generation in the Appliance Repair Vertical, driving paid traffic to its website and generating between 300-500 inbound phone calls daily. Revenue is generated through downstream lead buyers. The business has seen significant growth and projects 20-30% growth in 2023.
OPERATIONS
The business uses Search Engine Marketing to drive paid traffic to its website, generating leads that are sold to downstream buyers. The business is highly automated and requires minimal management, running on revenue generated from billable calls.
The business requires very little in the way of supply chain and logistics, as it relies solely on SEM to generate leads and downstream buyers to offer customer support.
MARKETING AND KEY METRICS
The business advertises on Google and Bing SEM to generate inbound phone calls from consumers seeking appliance repair services. A live auction is hosted with downstream lead buyers, generating revenue when a call lasts longer than the required duration.
The business generates revenue through inbound phone calls sold to downstream lead buyers. Ample opportunities exist to scale the business through SEM, new buyers, and new traffic sources such as social media, display, email, and affiliate marketing.
The business generates between 300-500 inbound phone calls daily, with billable calls considered conversions. The converted click rate varies by campaign, geo, device type, and buyer.
The business serves customers seeking Appliance Repair services. They connect these customers with downstream lead buyers who offer customer support.
BUSINESS MODEL & RESOURCES NEEDED
The business is highly automated and requires only minimal management, running on revenue generated from billable calls. No additional employees or contractors are required.
THE INDUSTRY
The Appliance Repair industry is in high demand and is expected to continue growing as appliances become more complex. This business operates in the lead generation vertical, connecting consumers with downstream buyers for service. Examples of other online businesses in this industry include Angie’s List and HomeAdvisor.
OPPORTUNITIES TO SCALE
There is significant potential for scalability through expanding SEM campaigns, adding new buyers and traffic sources, and introducing a form lead channel. The expansion into additional home improvement categories also presents a growth opportunity.
Asking Price: $622,000
Gross Income: $571,911
Cash Flow: $171,997
Year Established: 2020
Employees: 1
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